Sr. Director, Head of Consumer Communications APAC

Role Overview:

We are seeking a forward-thinking Senior Director of Consumer Communications to redefine how Match Group brands show up in culture across Asia. This is not a traditional PR leadership role focused solely on earned media volume, but a strategic position that shapes cultural relevance, drives conversation, and builds meaningful connections with our users.
This leader will shape and amplify culturally resonant narratives that connect deeply with Gen Z audiences — across social platforms, creator ecosystems, pop culture, emerging media formats, and evolving digital communities.
You will architect integrated storytelling strategies that transcend traditional press coverage, blending earned media, social-first storytelling, cultural partnerships, and community influence to drive relevance and brand meaning.

• Traditional PR KPIs: # of articles, Media reach, Tier 1 coverage

• Future-facing KPIs:

• Quality and impact of reach and coverage

• Cultural conversation penetration and narrative adoption

• Creator-led amplification and engagement

• Share of voice within priority platforms and ecosystems

• Depth of subculture and community ownership

What You'll Own: