[HYBE INDIA] Digital Marketing Manager (New Media Specialist)

Location:

Mumbai, India

Department:

Marketing Team

Job Purpose

To bridge the gap between brand objectives and audience needs by crafting a high-impact New Media ecosystem.

Key Responsibilities

• Holistic Strategy Development:

Ability to lead the entire process from new media strategy formulation to hands-on execution, ensuring alignment with the latest digital trends and audience behaviors.

• Audience Intelligence:

Conduct rigorous analysis of target demographic behaviors, consumption patterns, and sentiment to inform data-driven content strategies.

• Trend Synthesis:

Monitor global digital shifts, emerging platforms, and technological advancements (e.g., AI integration, decentralized media) to maintain a first-mover advantage.

• End-to-End Campaign Management: Oversee the lifecycle of digital initiatives from conceptualization and asset production to deployment and real-time optimization.
• Platform Governance:

Manage and refine the brand’s presence across all relevant social, professional, and emerging networks, ensuring adherence to rigorous brand guidelines.

Requirements

• 5+ years of experience in digital marketing management, with a demonstrable portfolio of high-performing new media campaigns.
• Track record in managing youth-facing brands or entertainment IPs is highly preferred
• Passionate about fandom culture, music, and internet trends
• Skilled in tools like Meta Business Suite, YouTube Studio, Google Analytics

Our Recruitment Process

• Verification: Please note that any false information found in application materials or during the hiring process may result in the immediate cancellation of your offer or termination of employment.
• Rolling Basis: These positions are recruited on a rolling basis. The posting may close early if suitable candidates are found. Interviews: Interviews are typically conducted 1-on-1 or in a panel format and last approximately one hour.
• Process Flexibility: The recruitment process is subject to change based on the specific position and circumstances.
• Multiple Applications: While applying for multiple positions is possible, candidates who pass the initial screening cannot proceed with multiple hiring processes simultaneously.

Win Together Program (Probation Period)

• All new hires at HYBE INDIA will join the "Win Together Program," our official onboarding and probation period, which lasts for six (6) months.
• This program is designed to support your successful integration and alignment with our company culture and performance standards.
• Please note that employment is conditional upon the successful completion of this program. Failure to meet the required performance standards during the evaluation may result in the non-confirmation and cancellation of employment.

HYBE INDIA's Commitment to Diversity

• HYBE INDIA is an Equal Opportunity Employer. We are committed to building a diverse and inclusive workplace and welcome applications from all qualified individuals, regardless of race, color, religion, gender, sexual orientation, national origin, disability, or age.