POS-24664

Senior Product Manager, Downmarket Activation

Remote

• EST, CST

We’re looking for a Senior Product Manager to lead our AI-based Activation strategy for Free and Starter customers. This role focuses on helping small businesses reach their first meaningful outcome in Hub Spot quickly and confidently. Today, many customers face unnecessary friction during onboarding and early setup, which slows time-to-value and limits long-term success.

You will be responsible for improving activation outcomes by reducing setup complexity, increasing intelligent guidance, and expanding automated onboarding capabilities. This role sits at the intersection of product, data, and AI-enabled experiences, and plays a critical part in driving activation, early retention, and downstream monetization for our downmarket customers.

In this role you’ll get to:

• Drive activation outcomes for Free and Starter customers by translating broader strategic direction into benefit-first experiences that reduce cognitive load, build momentum, and help customers reach their first meaningful outcome quickly and confidently.

• Translate customer and data insights into action by identifying friction in onboarding, setup, and early product usage and iterating toward higher first-goal activation and faster time-to-value.

• Design intelligent, automated onboarding systems that reduce manual setup by using customer context to pre-configure relevant elements, thoughtfully balancing automation and required input to ensure scalable, trustworthy experiences.

• Build AI-enabled product behavior by developing and refining prompts, sub-agent workflows, and evaluation approaches that improve onboarding decisions and outputs over time.

• Drive end-to-end experimentation and scale what works — shaping hypotheses, running A/B tests with Data Science, analyzing results, and operationalizing successful patterns into repeatable systems.

• Align and manage cross-functional stakeholders (Product, Engineering, Design, Data, GTM) by synthesizing inputs, navigating tradeoffs, and bringing teams along through clear decisions and crisp communication.

• Define and operationalize success metrics across activation and beyond (leading + lagging indicators), with dashboards and ongoing monitoring to guide prioritization and decision-making.

We are looking for people who have:

• 4+ years of Product Management experience, with ownership of measurable product outcomes.

• Experience leading experimentation programs, including hypothesis development, A/B testing, and results analysis, with strong quantitative fluency (funnels, cohorts, activation metrics, behavioral data).

• Experience improving onboarding, activation, or lifecycle performance in a SaaS or product-led growth environment.

• The ability to synthesize qualitative and quantitative insights into clear product strategies and structured, data-backed plans.

• Comfort operating in ambiguous, highly interdependent environments, driving clarity, prioritization, and alignment across stakeholders.

• Strong product taste and attention to detail, with the ability to refine complex, interaction-heavy experiences into simple, intuitive outcomes.

• Strong written and verbal communication skills, with the ability to align teams around a shared vision and bring diverse perspectives into a cohesive plan.

• Hands-on experience working with AI-enabled or automated product experiences, with a strong interest in applying AI thoughtfully to improve customer outcomes.

As a member of the Product Management org at Hub Spot, you’ll:

• Join a product-led culture that truly puts the customer first

• Create and advance an ambitious product strategy that’s driven by customer needs, business goals, powerful data, and global market indicators

• Partner closely with colleagues in UX and Engineering to create a high-value product that’s both powerful and easy to use

• Use your voice, share your perspective, and have a real impact based on your point of view

• Know what will lead to getting promoted, and why, thanks to clear expectations and robust career paths

• Be empowered to show up as your authentic self and choose a work style and location where you can do your best work, whether that’s at home, in an office, or a blend of the two.

• Read more about our shared product principles here.

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under Hub Spot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in Hub Spot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about Hub Spot’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks Hub Spot offers to help employees grow better.

At Hub Spot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:$158,100—$253,000 USD

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form.

At Hub Spot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional Hub Spot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to Hub Spot's Career Diversity page here.

India Applicants: link to Hub Spot India's equal opportunity policy here.

About Hub Spot

Hub Spot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. Hub Spot's connected platform enables businesses to grow faster by focusing on what matters most: customers.

At Hub Spot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, Hub Spot is headquartered in Cambridge, MA, with employees and offices around the world.

Explore more:

• Hub Spot Careers

• Life at Hub Spot on Instagram

Hub Spot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that Hub Spot may collect your personal data for recruiting, global organization planning, and related purposes. Refer to Hub Spot's Recruiting Privacy Notice for details on data processing and your rights.