Product Marketing Manager, Consumer Personal Systems

Description -Job Summary

• This role is responsible for participating in development of global go-to-market plans and budgets for PSS offerings, defining program metrics and goals, and establishing tracking mechanisms. The role also coordinates with cross-functional teams and agencies in developing and executing product introduction plans. Additionally, the role contributes to customer segmentation strategies, performs marketing operations activities, supports sales teams with training materials, and participates in account development efforts.

Responsibilities

• Participates in development and securing approval for comprehensive GTM plans and budgets for PSS offerings on a global scale.
• Coordinates with cross-functional, cross-organizational teams and agencies in the development and execution of introduction plans.
• Contributes to defining PSS program metrics, goals, and benchmarks, and establishes mechanisms to track and report progress against them.
• Develops closed-loop post-analysis for marketing programs, and identifies and executes indicated actions.
• Contributes to development and definition of customer segmentation strategies, tailoring PSS experiences to different customer segments.
• Performs global marketing operations activities, as needed, like CRM update, accrual management, collateral fulfillment etc.
• Assists sales teams in the development of sales training materials to enhance their product knowledge and selling effectiveness.
• Participates in retailer/reseller account calls/development to strengthen relationships and drive sales.
• Applies advanced subject matter knowledge, leads, and contributes to complex projects, and exercises independent judgment in resolving business issues and establishing policies.
• Develops and builds productive internal/external working relationships and provides mentoring and guidance to lower-level employees.

Education & Experience Recommended

• Typically has 10+ years of work experience in NB/Mobile phone product, Android OS device experience is a plus.
• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.

Knowledge & Skills

• Agile Methodology
• Business Development
• Data Analysis
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• New Product Development
• Product Management
• Product Marketing
• Thought Leadership
• Value Propositions

Cross-Org Skills

• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope

• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity

• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Disclaimer

• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (Taiwan)

Travel -

Not Specified

Relocation -

No

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"