With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, Double Tree, Hilton Garden Inn, Hampton and many others.

If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike.

The F&B Marketing Executive will play a pivotal role in shaping the social media identity of Waldorf Astoria Kuala Lumpur’s Food & Beverage portfolio. This position is the point of contact for all things social, including Online Reputation Management, content, strategy, and the daily upkeep of active social media channels. This position blends strategic vision with creative execution, ensuring our restaurants, bars, and lounges are brought to life across digital platforms through compelling, brand‑aligned storytelling. By curating content that highlights our culinary artistry, mixology innovation, and signature guest experiences, the role will drive awareness, engagement, and lasting loyalty among both local and international audiences.

To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:

• Excellent communication skills
• High level of IT skills, including Excel, PowerPoint, and Word
• Proactive approach to meeting deadlines and targets
• Excellent organizational and administration skills

What will I be doing ?

• Content Creation & Storytelling Incorporating F&B social media content creation and storytelling into the hotel’s overall marketing strategy
• Develop and execute creative content (photo, video, copywriting) that highlights menus, promotions, events, and guest experiences.
• Curate visually striking and brand-consistent assets for Instagram and other relevant platforms.
• Collaborate with chefs, mixologists, and the F&B team to capture authentic behind-the-scenes stories.
• Social Media Strategy & Management Setting up and managing the hotel’s F&B social media accounts and replying to guests’ comments and reviews in a timely manner.
• Design and implement monthly content calendars aligned with marketing campaigns and seasonal activations.
• Monitor performance metrics, analyze engagement, and adjust strategies to maximize reach and impact.
• Ensure all content reflects Waldorf Astoria’s luxury positioning and tone of voice
• Follow enterprise and brand guidelines and best practices to optimize the hotel’s F&B social media presence, while paying close attention to legal guidelines
• Ensuring all negative Trip Advisor reviews are responded to and providing respective departments with operations insights.
• Being aware of communications from the Hilton Social Team when it comes to crisis communications, announcements and social media recommendations
• Community Engagement Actively manage online communities, responding to comments, messages, and guest feedback with warmth and professionalism.
• Build relationships with influencers, media partners, and brand collaborators to amplify visibility.
• Campaigns & Activations Support F&B launches, special events, and collaborations through targeted social campaigns.

Coordinate with PR and Marketing teams to ensure cohesive storytelling across channels.

What are we looking for :

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience (3+ years) in social media management and content creation, ideally within hospitality, luxury, or F&B.
• Strong photography, videography, and editing skills; proficiency with tools such as Adobe Creative Suite, Canva, or equivalent.
• Excellent writing skills in English (additional languages are a plus).
• Deep understanding of social media trends, analytics, and platform algorithms.
• Creative, detail-oriented, and able to balance luxury brand standards with innovative social media storytelling.
• Passion for food, beverage, and hospitality.
• A true foodie who loves to explore new bars and restaurants, bringing fresh inspiration into content creation.
• Strong aesthetic sense and ability to translate brand values into engaging content.
• Creative thinker who goes beyond the obvious, finding new and innovative ways to promote our outlets.
• Collaborative spirit, comfortable working with chefs, bartenders, and cross-functional teams.
• Agile and proactive, with the ability to manage multiple projects in a fast-paced environment.

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!