Job Requirements

The Director of Sales & Marketing is responsible for leading the resort’s total commercial strategy, positioning the property as a premier luxury destination while driving revenue growth across group, transient, villa, F&B, and ancillary channels.

This role oversees Sales, Marketing, Digital Strategy, PR, and Revenue collaboration, ensuring cohesive brand positioning and strong commercial performance across all market segments. The DOSM acts as the architect of demand generation — aligning luxury brand identity, social-first marketing, group strategy, and high-end leisure penetration with financial targets and ownership expectations.

Work Experience

• Develop and execute comprehensive sales strategies to meet revenue targets for room sales, group bookings, and other hotel services.
• Lead and motivate the sales team, set clear goals, and monitor performance.
• Manage key client relationships, including corporate, group, and leisure accounts.
• Identify new business opportunities, partnerships, and markets.
• Negotiate and close business deals with high-profile clients and agencies.
• Lead the development of strategic, revenue-driving marketing initiatives that enhance positioning and market visibility.
• Oversee and elevate all marketing initiatives with a focus on storytelling, digital strategy, and experience-driven promotion.
• Manage the hotel’s online presence, including the website, social media, and online travel agencies (OTAs).
• Analyze market trends and competitor activity to adjust marketing strategies accordingly.
• Ensure that branding and messaging are consistent across all channels and platforms.
• Prepare and manage the sales and marketing budget.
• Analyze sales data, track progress towards revenue goals, and provide regular reports to senior management.
• Forecast future business levels and adjust sales strategies as needed.
• Lead, train, and mentor the sales and marketing team, fostering a culture of high performance.
• Conduct regular performance reviews, set developmental goals, and provide guidance and support for career growth.
• Ensure the team is knowledgeable about the hotel's offerings and the competitive landscape.
• Work closely with other hotel departments, including operations, revenue management, and catering, to align sales efforts with overall business needs.
• Attend industry events, trade shows, and networking functions to represent the hotel and expand its market presence.
• Other duties assigned by the Leader.

ACADEMIC BACKGROUND

• Bachelor’s degree in Marketing, Business, Hospitality Management, or a related field.

KNOWLEDGE & EXPERIENCE:

• At least 5-7 years of experience in sales and marketing in the hospitality industry, with a proven track record in leadership and revenue generation.
• Demonstrated success in positioning a unique product, experience, or concept within a competitive market.
• Strong background in brand marketing, digital strategy, or experience-based promotion.
• Revenue strategy acumen

PREFERRED

• Proven ability to build awareness and demand through innovative campaigns.
• Strong understanding of the hotel industry, sales techniques, and marketing trends.
• Excellent communication, negotiation, and presentation skills.
• Desert destination market knowledge
• Experience with villa or residential-style inventory

SKILLS & ABILITIES:

• Strong working knowledge of hospitality sales, marketing, and revenue systems required, including:
• Delphi – for lead management, account tracking, and sales reporting
• Salesforce – for customer relationship management and pipeline visibility
• Hilton brand systems – including brand standards, marketing platforms, and reporting tools
• PEP (Property Engagement Platform) – for operational and guest data alignment
• Passkey – for group housing management and demand optimization

Additional strengths:

• Ability to leverage CRM and brand systems to support marketing initiatives and demand generation
• Proficiency in using data to inform strategy and measure performance
• Strong collaboration across sales, marketing, and operations through shared platforms
• Proficiency in Microsoft Office Suite

Benefits

• Medical, dental, and vision (HSA available)
• Company-paid disability & life insurance
• Employee Assistance Program
• Supplemental benefits
• 401(k) with match
• Employee discounts
• Paid vacation & sick time

Disclaimer
This job posting is for a position at a hotel that is owned and operated by an independent franchisee. The franchisee controls all aspects of the hotel’s employment practices, including recruiting, hiring, salary, benefits and compensation decisions, and the collection and processing of the personal data that you provide on this website. If you accept this position, you will be employed by a franchisee and not by Hilton. You will not be eligible from compensation or benefits from Hilton. You will be eligible for compensation or benefits only as may be provided to you by the independent franchisee.