Senior Business Analyst

Job Summary

The Product Specialist will support market-facing operations, enablement, adoption, and continuous improvement for Content Management platforms. The role focuses on Contenful CMS and Bynder DAM, helping content co-workers operate effectively in new headless ways of working. The Product Specialist acts as a bridge between market users, Product Owners, engineering teams, and cross-functional stakeholders to ensure platform changes are understood, adopted, and reflected in the backlog.

Key Responsibilities

Market Support & Platform Operations

• Provide market-facing operational support for CMS and DAM platforms.

• Support content co-workers in day-to-day use of Content Management tools and workflows.

• Capture recurring user issues, operational pain points, and improvement opportunities.

• Coordinate with Product Owners and engineering teams to ensure user needs are visible and addressed through the appropriate delivery channels.

Tool Training & User Enablement

• Deliver training and enablement for CMS and DAM tools.

• Support onboarding of users to new platform capabilities and headless content workflows.

• Create or maintain practical support materials such as quick guides, FAQs, process notes, and usage recommendations.

• Help improve user confidence, consistency, and efficiency in content creation and management activities.

Backlog Coordination & Requirement Support

• Gather feedback, needs, and enhancement requests from market users and content co-workers.

• Support Product Owners by translating operational feedback into clear backlog inputs.

• Assist in backlog refinement by providing user context, business impact, and market-readiness considerations.

• Track open questions, support needs, and adoption blockers that may influence roadmap delivery.

Change Management & Headless Rollout Support

• Support change management activities for CMS and DAM platform changes.

• Enable co-workers to adopt new headless content ways of working.

• Support communications, readiness, and adoption activities linked to platform releases or process changes.

• Help markets transition from legacy content practices to modern Content Management workflows.

Co-worker Coaching & Adoption

• Coach content co-workers on platform usage, content workflows, and headless rollout practices.

• Provide practical guidance to support consistent and effective use of CMS/DAM capabilities.

• Identify training gaps and work with Product Owners or relevant stakeholders to address them.

• Promote continuous improvement in how markets create, manage, and publish content.

Cross-functional Collaboration

• Collaborate with Product Owners, Software Engineers, Data teams, Engineering Managers, and market stakeholders.

• Act as a user-focused liaison between product delivery teams and market-facing teams.

• Contribute to cross-functional workstreams involving business and marketing and other stakeholder where required.

• Support team continuity and domain knowledge retention across delivery cycles.

Skill Requirements

• Senior-level experience in Product Specialist, Product Support, Business Analyst, Functional Consultant, or similar market-facing digital platform role.

• Experience supporting CMS and/or Digital Asset Management (DAM) platforms.

• Strong experience in user support, tool training, enablement, and adoption activities.

• Experience with backlog coordination, requirement gathering, and stakeholder feedback management.

• Understanding of headless CMS concepts and content workflows.

• Experience supporting change management in digital product or platform transformation environments.

• Strong communication, facilitation, and stakeholder engagement skills.

• Business-level English communication skills.

Other Requirements

• Experience in large-scale CMS/DAM rollout or transformation programmes.

• Familiarity with omnichannel content operations and market-facing content workflows.

• Exposure to content insights, analytics, or AI-enabled content capabilities.

• Experience creating training documentation, user guides, process materials, or enablement assets.