
GCP Application Senior Developer
About the role
Job Summary
Experience Required3–8+ years in Web Analytics / Digital Analytics / Tag Management
Summary:
Skilled GA4 & GTM to lead the implementation, management, and optimization of web analytics across digital platforms. Should have strong expertise in Google Analytics 4, Google Tag Manager, event tracking, data Layer architecture. Experienced working with cross-functional teams including marketing, product, and engineering.Key Responsibilities
Lead end-to-end implementation of Google Analytics 4 (GA4)** across websites and digital platforms Define and implement** event tracking strategy**, including page views, conversions, custom events, and user journeys Configure** enhanced measurement, custom dimensions, and metrics** in GA4Ensure compliance with GA4 best practices and data governance standards Develop and manage** Google Tag Manager containers**, tags, triggers, and variables Implement and maintain** data Layer architecture** for scalable tracking Deploy and manage third-party tags (e.g., marketing pixels, conversion tracking)Optimize GTM performance and ensure minimal impact on page load Conduct** QA testing, debugging, and validation** of tracking implementations Use tools like** GA Debugger, Tag Assistant, Chrome DevTools
Identify and resolve tracking issues and discrepancies Build and maintain GA4 reports and dashboards
Analyse user behaviour, conversion funnels, and campaign performance Collaborate with stakeholders to translate data into actionable business insights
Support data integration with Big Query / Looker Studio (Data Studio)Work closely with developers, product teams, and marketing teams
Gather tracking requirements from stakeholders and translate into implementation plans
Technical Skills:
Strong hands-on experience with:Google Analytics 4 (GA4)Google Tag Manager (GTM)Event tracking and conversion tracking Data Layer implementation and management Debugging tools and testing methodologies Knowledge of:JavaScript (for custom tracking)HTML/CSS basics Experience with:Looker Studio (Data Studio)Big Query (preferred)
Key Responsibilities
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Develop and deploy scalable gcp applications based on business requirements.
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Optimize applications for maximum efficiency and performance on the google cloud platform.
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Collaborate within team to develop, and implement gcp solutions.
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Conduct testing and debugging to ensure the quality and reliability of gcp applications.
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Monitor and maintain gcp applications to ensure continuous functionality and performance.
Skill Requirements
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Proficiency in google cloud platform (gcp) services and tools.
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Strong experience in gcp application development, deployment, and optimization.
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Knowledge of programming languages such as python, java, or go for gcp development.
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Familiarity with cloud computing concepts and best practices.
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Good problem-solving and analytical skills.
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Strong communication and teamwork abilities to collaborate effectively with internal teams and stakeholders.
Other Requirements
1.Google Professional Cloud Developer certification is preferred.
Required skills
GA4
Google Tag Manager
Event tracking
Data layer architecture
QA
Debugging
About HCL Technologies
Bengaluru
Headquarters