Business Marketing Analyst

Job Summary

Create market pull and field confidence through campaigns, events, thought leadership, case studies, and internal /external communications.

Drive market awareness and demand generation for alliance offerings through integrated campaigns, events, and thought leadership. Build strong field confidence by delivering high-quality sales narratives, case studies, and internal communications. Partner with GTM, offerings, and ecosystem marketing teams to execute coordinated marketing initiatives. Track and optimize marketing impact on account activation and pipeline growth.

Key Responsibilities

• Own joint campaign calendar, priority events, customer engagement plan, and internal communication rhythm.

• Package thought leadership, case studies, sales narratives, and account activation materials.

• Coordinate with GTM leads, Offerings & Solutions, and partner marketing for campaigns and events.

• Track marketing contribution to account activation and pipeline influence.

Skill Requirements

• B2B marketing & demand generation strategy

• Campaign and event management

• Content development (thought leadership, case studies, sales narratives)

• Stakeholder coordination across GTM, sales, and partners

• Pipeline tracking & marketing attribution

• Strong communication and storytelling skills

• Program management & execution discipline

Other Requirements

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