WHAT YOU’LL DO

As a Creative Lead at H&M Studios East Asia (Korea), you will drive the creative vision and visual output for menswear, womenswear, and kids' fashion for our Asia local assortment. You will lead and inspire the creative team, ensuring all content aligns with H&M’s brand tone and strategy. Collaborating with the Design Team, Studio Manager, Stylists, external studios, and key stakeholders, you will deliver high-quality content for campaigns, lookbooks, and video. Staying ahead of fashion trends and cultural movements, you will oversee concept development and mood boards, ensuring high standards across all creative executions.

H&M Studios East Asia (Korea) is a vibrant creative house producing fashion content for H&M Asia assortment. We create model images, product images, and video assets for HM.com, performance channels, social media, in-store communication, and more.

• You lead and coach the creative team internally as well as the external studio to deliver exceptional visual content.
• You develop and oversee creative concepts for campaigns, shoots, and content across multiple customer groups.
• You ensure alignment of visuals with H&M’s brand identity, ensuring consistency across all channels and touchpoints.
• You guide photographers, stylists, hair and makeup artists, and other creatives to realize the vision.
• You liaising with the global team in a strong, collaborative way.
• Oversee set design, location selection, and the quality control of final imagery.
• Keep the team updated on relevant fashion trends, customer preferences, and competitor movements.
• You take an active role in strategic planning and provide creative solutions to elevate brand presence.

WHO YOU’LL WORK WITH

As the Creative Lead, you’ll act as a strategic specialist to the Studio Manager, and ensure cross collaboration between the Global and omni teams, such as the H&M Global Studios, wider CA&M team, Merchandising, Visual Merchandising, as well as Digital.

This role will be reporting to the Studio Manager.

WHO YOU ARE

We are looking for people with…

• Extensive experience as a Creative Lead, or equivalent in fashion, beauty, or similar creative industries.
• Proven track record in leading and influencing teams and executing high-quality visual content that aligns with brand identity.

And people who have…

• Strong knowledge of fashion trends, styles, silhouettes, and materials, with an ability to translate these insights into creative concepts.
• Excellent leadership, communication, and collaboration skills, with the ability to work in a fast-paced, dynamic environment.
• High level of understanding of branding and the visual direction needed to drive business goals.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our colleagues attractive benefits with extensive development opportunities around the globe.

• All our colleagues receive a global employee discount, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our global employee discount, all our colleagues are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
• In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

JOIN US

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

If you feel that your experience, skills and ambitions are right for this role, please send your application in English as soon as possible. Due to data policies, we only accept applications through career page.

**We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.