Marketing Manager, Korea at H&M

As Marketing Manager for ARKET Korea, you will own end-to-end customer communication and marketing strategy in Korea, spanning PR, paid and organic digital marketing, e-commerce, and retail store activations. Working closely with Global Marketing teams and local stakeholders, you will localize global strategies, lead performance-driven digital initiatives, and build powerful brand moments- online and offline.

Your mission is to drive traffic and sales across e-commerce and physical stores, while strengthening brand awareness, relevance, and long-term customer engagement in the Korea market.

You are both strategic and hands-on, with strong commercial acumen, a passion for fashion and retail, and deep understanding of Korea’s digital ecosystem.

Key Responsibilities: 1.

Marketing Strategy & Leadership:

• Develop and execute integrated, full‑funnel marketing strategies to drive growth, customer engagement, and brand awareness across all channels.
• Ensure strong alignment between global brand strategy and local market execution.

2. Performance Marketing & Analytics

• Own performance marketing and digital analytics, defining KPIs and leveraging data, attribution, and insights (GA-based) to continuously optimize results

3. E-commerce & Traffic Quality

• Lead e-commerce marketing planning, including campaign launches and a mid‑ to long‑term growth roadmap.
• Drive high-quality, conversion‑focused traffic while overseeing digital assets and content execution.

4. Paid Media Strategy

• Develop and manage full‑funnel paid media strategies, optimizing budget allocation across brand-building and performance channels.

5. Content & Owned Media

• Localize global content for the Korean market and manage a structured content calendar.
• Own and grow owned channels (e.g. Kakao, newsletters) to strengthen loyalty and brand advocacy.

6. PR & Brand Building

• Lead PR strategy with global teams and local agencies to build brand awareness and preference.
• Develop influencer, celebrity, and Friends & Family seeding strategies, and execute offline events and activations to drive engagement and sales.

7. Search / SEM

• Plan and manage paid search strategies to capture high-intent demand, with clear KPI setting and performance tracking.

8. Cross-functional Collaboration

• Partner closely with Sales, MD, e Commerce, Retail, and Global teams to align campaigns, promotions, and integrated execution.

9. Retail & Store Marketing

• Plan and deliver store-level marketing initiatives and activations to drive footfall and sales.

For the role of Marketing Manager, we seek individuals who embody the spirit of Teamwork, Entrepreneurship and Constant Improvement, fostering an environment of collaboration and shared achievements. Your optimistic outlook and flexibility in adapting to evolving circumstances and customer preferences are key attributes we value. You take independent initiative, addressing business & customer demands with both efficiency and effectiveness.

What You Need to Succeed:

• Strong experience in digital marketing, e‑commerce, and performance marketing, ideally within fashion, retail, or lifestyle.
• Proven ability to balance strategic thinking with hands‑on execution and deliver commercial impact.
• Solid understanding of digital analytics, performance metrics, and data‑driven optimization.
• Experience managing agencies and working effectively in cross‑functional, matrix organizations.
• Strong business acumen, project management, and stakeholder communication skills.
• Entrepreneurial, proactive, and adaptable mindset in a fast‑paced environment.
• Hands‑on experience with key platforms such as Naver, Kakao, Instagram, and Google Analytics.
• Fluent in Korean and English (written and spoken).
• International exposure is a plus.

This is a full time permanent contract based at our Korea Office and reporting directly to the Omni Sales Manager for ARKET Korea.

Benefits:

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount, usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this colleagues also receive

• H&M Group staff discount
• Clothing Allowance
• Flexible work arrangements
• Celebration of Long Service Award
• HIP - H&M Incentive Program for Long service employee
• Childcare / Family Care Leave
• Health checkup
• Wellness benefit
• Paid leave / Sick leave
• Volunteer benefit

Inclusion & Diversity

At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people who share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, what we perceive as possible and how we choose to relate to our colleagues and customers all over the world, therefore all diversity dimensions are taken into consideration in our recruitment process.

ARKET is a modern-day market with a Nordic soul, offering a mix of fashion, homeware and a café while having quality, sustainability and transparency at the core of our business. ARKET’s mission is to democratise quality through widely accessible, well-made, durable products, designed to be used and loved for a long time. Learn more about ARKET here