Commercial Business Analyst at H&M

WHAT YOU'LL DO

As Commercial Business Analyst, you are responsible for driving the strategic insight work and analysis of our merchandising through advanced data, customer and consumer insights in regard to our product. You will independently be able to set the scope and initiate analysis deepening on the need of the merchandising organization, demonstrate leadership, analytical prowess, and a deep understanding of industry trends.

You have a deep interest in retail analytics, inventory optimization and merchandising strategy development. You are customer and sales-driven professional with a strategic mindset. You thrive working in a fast pace, in and agile environment. You are natural team player that strives to foster collaboration across channels, roles and functions.

Key responsibilities

• Conduct in-depth analysis of sales trends, customer behaviors and market dynamics to identify growth opportunities and areas for improvement; using statistical models and forecasting techniques to drive data driven decision-making.

• You stay abreast of industry trends, competitor product strategies, and emerging technologies to challenge current plans, maintain competitive advantage and support executional excellence by supporting with market intelligence in how to position, activate and optimize our offers.

• Analyze (and align with Customer Activation) SEO insights to support the SEO with our assortment strategy in close collaboration with merchandising managers / ecommerce leads as well as drive insights to support assortment strategy for all our channels; retail, digital and marketplaces.

• You drive projects and build business cases for new product categories, sales channels and other business opportunities to support new sales and profit growth.

• Follow up on our full (omni, retail and ecom) commercial initiatives and build strong case for improvement in our discount strategy, leveraging web analytics, customer insights, sales and cost data; enabling best possible commercial decision.

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WHO YOU'LL WORK WITH

You will collaborate with the colleagues from Merchandising team.

WHO YOU ARE

To be successful in the role as Commercial Business Analyst, you should have strong commercial focus and are insight and data driven, with proven ability to drive results and work towards goals. You should have a broad merchandising knowledge and commercial experience that understands the total picture from customer demands on our offers.

What you need to succeed:

• Bachelor's degree, preferably in Economics or Business degree/relevant qualifications.

• Strong in driving commercial product excellence, strategic and analytical, with deep experience in business case building as well as follow up and estimate performance.

• Understanding of product, stocks and lifecycle management.

• High level of salesmanship and analytical proficiency; is an advance excel user.

• Effective collaborator with strong stakeholder management and communication skills.

• Knowledge & experience in the Indian fashion retail.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

• You will receive 25% off H&M Group brands; H&M, COS, Monki, Weekdays, Arket, & Other Stories
• We are an inclusive company where you are encouraged to be yourself at work

This is a full-time position, reporting to Regional Head of Merchandising.

Apply by sending in your CV in English as soon as possible, but no later than May 10th, 2026. Due to data policies, we only accept applications through career page.