Digital Experience Lead at H&M

As the Digital Experience Lead at H&M, you contribute to digital commercial performance by using sales, customer, and market insights to optimize the offer and guide commercial priorities across channels, ensuring relevance and impact throughout the customer journey. Through close cross-functional collaboration, you enable continuous improvements that strengthen digital-led commercial outcomes across the full assortment lifecycle.

WHAT YOU'LL DO
Digital commercial customer planning

• Translate QCP into daily site activity plan across customer groups, including content publishing (e.g., start page, navigation)
• Optimize overall digital performance based on QCP and Global guidelines

Digital experience optimization

• Secure full funnel optimization of the holistic digital customer experience on .com and app
• Plan analysis of sales performance, web analytics, user behavior and A/B testing to generate hypothesis and identify actions to improve digital sales, profit, brand perception, customer lifetime value, etc.
• Review results and conclusions of tests and actions, and share learnings with Sales Market teams and Global functions to continually optimize digital experience, customer journey, and inform Global development roadmap
• Continually monitor and optimize delivery, payment & return options and fees to drive overall digital profit growth
• Drive implementation of post-purchase strategies, new capabilities and roll-outs
• Manage interaction with customer support
• Raise incidents with Global / Business Tech

Collaboration

• Plan digital execution together with Commercial Manager and Commercial Lead
• Guide E-com Leads based on executional plan
• Leverage Commercial Business Analyst for analysis and testing

WHO YOU ARE
You are a data-driven digital professional with strong analytical abilities and the capacity to turn insights into clear commercial actions. You understand how to optimize the digital assortment and overall offer by linking sales performance, customer behaviour, and market insights to commercial decisions. You work in a structured and collaborative way.

• 4+ years’ experience in e Commerce, preferably in fashion
• Experience within ecommerce with understanding of the total digital ecosystem and its synergies
• Experience leading cross-functional collaboration and influencing without formal authority
• Bachelor’s degree in business, Marketing, Economics, or related field
• Deep understanding of digital channel and commercial implications
• Leadership capabilities including effective communication skills, the ability to influence, and the drive to see through opportunities
• Strong analytical, planning, and communication skills
• Excellent communication skills, fluent in English

WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

**WHY YOU’LL LOVE WORKING HERE **
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

If you feel your experience, skills and ambitions are right for this role, apply by sending your application through the career site as soon as possible but no later than 18th May, 2026.

This is a full-time permanent and it is based in our Copenhagen Support Office.

Take the next step in your career together with us. The journey starts here.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.