Partner with product and engineering teams to develop a competitive product strategy, narrative, and Go-to-Market tactics based on brand positioning and user insights.

Lead consumer research and data analysis to uncover user insights that inform product roadmaps, creative development, and communication strategy.

Drive the end-to-end planning and execution of full-funnel Go-to-Market marketing plans for core product initiatives and loyalty offerings.

Collaborate with key cross-functional stakeholders (e.g., product, user experience and user interface, engineering, etc.) and global marketing teams to set objectives and ensure alignment across international campaigns.

Own marketing campaign results and business impact, providing recommendations for optimization to executive leadership.

Bachelor's degree or equivalent practical experience.

6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).

Experience planning and managing cross-functional or cross-team projects and coordinating with cross-functional team members, both internal and external, to deliver quality results within the project deadlines.