Own and manage projects for the end-to-end Go-to-Market (GTM) strategy for applied AI product launches. Define target audiences, create differentiated messaging, and develop the Bill of Materials (BOM) to drive adoption.

Coordinate across Sales, Branding, and Events teams to ensure launch activities are aligned with the approved marketing plan and timeline.

Support the broader business strategy by identifying market trends and customer insights that inform short-to-medium-term marketing priorities.

Build clear, high-impact message houses that translate AI capabilities into business value for business decision-makers.

Implement marketing campaigns for existing features to increase lead generation and feature usage.

Bachelor's degree or equivalent practical experience.

6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).

Experience managing cross-functional or cross-team projects.