Lead for Display Value and Incrementality, surfacing Google Display Network value both in and outside the product, advocating scale, incrementality, and performance across Product Areas and Business, backed by quantitative data.

Own the overall goal, strategy, and execution for increasing Display opt-in rates across buying doors and showcasing Display value in the User Interface via initiatives including incrementality studies, search lift, conversion lift, hotswap experiments, and reach/performance forecasts.

Translate ambiguous problems into clear next steps using a structured user-centric approach and clear communication skills.

Partner with Advertiser Platform, Performance Max, Demand Generation, Engineering, User Experience, and Go-To-Market to ideate and proactively solve customer issues, with a bias for action and pivoting where necessary to land initiatives quickly and effectively.

Lead recurring executive leadership reviews on project status, critical asks, and roadmap.

Bachelor's degree or equivalent practical experience.

8 years of experience in product management or related technical role.

3 years of experience taking technical products from conception to launch (e.g., ideation to execution, end-to-end, 0 to 1, etc.).

Experience leading cross-functional initiatives that require alignment across multiple product areas.

Experience leveraging quantitative data through incrementality studies and lift metrics, and presenting this data to leadership stakeholders.