About the job

This team is responsible for setting go-to-market strategy, shaping priorities and resources to accelerate business growth, and commercializing the next generation of Ads products (from representing the customer to advocating for product requirements to ensuring teams are equipped to drive customer growth, product adoption, and business generation health at scale). This team plays an important role in building excellent go-to-market infrastructure from tooling to enhancing GBOers business skills to ensuring flawless execution and operations against desired business outcomes and priorities. GTM has teams embedded in each of the major Ads business areas as well as in global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done. This role sits within the Product GTM Team, tasked with accelerating and defending LCS business generation growth across the region via the development and adoption of products, tools and program best practices.

As the APAC Strategy and Operations Lead for Creator Measurement, you will be responsible for accelerating business generation growth, enabling critical product adoption and future-proofing the APAC business by delivering on core Product Go To Market (pGTM) remit including designing and deploying regional activation program, providing thought leadership on product activation and execution, and nurturing and advancing third-party ecosystems, agencies and industry groups.

The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.

Responsibilities

• Be the creator measurement expert for the region.

• Identify, develop and execute go-to-market strategies to accelerate adoption of foundational data solutions among advertisers and partners for the APAC region.

• Work seamlessly with Market Sales Specialists and Global Product Leads to drive business outcomes and product adoption goals, while also leading cross­-functional projects working with broad stakeholder sets.

• Design and operationalize regional activation programs collaboratively.

• Influence executive product and sales leaders, as well as cross-functional teams towards strategies and features that will help accelerate APAC LCS business generation and eliminate systemic issues acting as roadblocks to product and feature adoption.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.

• 6 years of experience in product strategy/operations, management consulting, business operations, business strategy, investment banking, venture capital or corporate advisory, or 4 years of experience with an advanced degree.

• Experience with creator marketing or measurement.

Preferred qualifications

• Experience designing and delivering complex cross-functional work programs on time.

• Experience in collaborating with executives and stakeholder management.

• Understanding of marketing and experience in working with advertisers and agencies.

• Ability to thrive and exercise judgment in a fast-moving, collaborative and ambiguous environment.

• Excellent communication skills, with the ability to convey information and ideas, foster strong relationships, navigate conflicts, and influence without authority.

• Excellent problem-solving skills, with the ability to navigate complexity and ambiguity.