• Shape Play's CRM strategy to build engagement engine, managing long-term value and affinity for Google Play.

• Optimize the CRM funnel by identifying and addressing pain points, ensuring a seamless and high-impact user journey across all touchpoints.

• Partner with product and engineering teams to integrate Generative AI capabilities into the CRM platform, managing automation, personalization, and creative innovation.

• Design and execute experimentation strategies to drive step-change improvements in impact, reach, and user engagement.

• Build and maintain cross-functional relationships with Program Managers (PMs), Engineers, and Analytics to define business requirements and deliver technical platform enhancements.

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, Ad Sense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Google Play is at the heart of the Android ecosystem, providing the apps, games, and digital content that Google Play provides the apps, games, and digital content for the Android ecosystem. The Play store serves users globally and supports Google’s overall business growth. The Growth Marketing team builds a Customer Relationship Management (CRM) platform and creates marketing programs to connect with our user base. In this role, you will craft narratives about Google Play while helping to shape the CRM infrastructure that delivers them. You will support users with their Play experience, increasing product affinity and engagement, and help shape represent Play.

• Bachelor's degree or equivalent practical experience.

• 6 years of experience in marketing working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social).

• Experience managing cross-functional or cross-team projects.