About the job

This role sits within the Product Go-to-Market (pGTM) team. Product GTM includes teams across Search, YouTube, Measurement, and the Google Marketing Platform – all working collaboratively to identify the most impactful solutions to deploy across our customer base. Product GTM's mission is to design, build, and drive product activation strategies that accelerate Americas Large Customers Sales (ALCS) growth.

Within pGTM, this role is housed within our pGTM Measurement+ organization which includes teams who commercialize data signals and media effectiveness solutions to help customers accurately track, measure, and maximize the value that Google is driving for them. As a Product Strategy Lead for Data Signals, you will be a member of a team that owns commercialization for Google's suite of data signals solutions, spanning data strength conversions products, Google Analytics, apps measurement, and applied AI for marketing solutions. These marquee products are a high strategic priority for ALCS and provide a critical data foundation for Google Search and YouTube businesses.

The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.

The US base salary range for this full-time position is $124,000-$177,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

The Canada base salary range for this full-time position is CAD 126,000-129,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in Canada role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Lead commercialization of core signals products, driving success for customers and business for Google by developing strategies to ensure data signals are collected and activated across ALCS customers.

• Launch and land activation plans for data signals solutions across ALCS customers, including building lead lists, setting product adoption goals, creating collateral, upskilling sellers, and scaling best practices.

• Build cross-functional relationships with key stakeholders across regions, products, and roles, collaborating to solve signals issues and drive progress.

• Analyze data to identify trends, insights, and intelligence to support decision making and activation, and pair quantitative findings with qualitative observations to guide business decisions.

• Assess how signals innovation, engaged offerings, emerging AI solutions in data, and ecosystem changes will impact customer measurement and use insights to shape activation plans.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.

• 4 years of experience in a management consulting, sales operations, business strategy, or corporate advisory role.

Preferred qualifications

• Experience in sales or product strategy in traditional or digital advertising.

• Knowledge of Google's signals products (e.g., One Google Tag, Enhanced Conversions, Google Tag Gateway, Data Manager, Google Analytics, audience solutions).

• Ability to translate product offerings into sales-facing value propositions in line with customer business and marketing objectives with a customer-focused mindset.

• Ability to grow in a fast-moving, ambiguous environment.

• Excellent verbal and written communication skills with the ability to present concepts to various audiences, synthesize insights, and drive action.

• Excellent operational accuracy, problem-solving, and investigative skills.