Map local market gaps to client objectives and build influential relationships with key stakeholders to drive long-term joint strategies.

Leverage local data (e.g., Kantar) to develop analyses proving YouTube’s Return on Investment (ROI) and capturing higher Share of Wallet against TV competitors.

Consult as a subject matter expert to adapt creative tones, marketing claims, and sales narratives for high resonance within specific local markets.

Architect sophisticated media plans and connect clients with local creators and flagship events like Brandcast to maximize brand engagement.

Partner with cross-functional teams to ensure seamless campaign activation while validating impact against business objectives to reinforce growth.

Bachelor's degree or equivalent practical experience.

7 years of experience in digital advertising, consultative sales, business development, or digital marketing (or 6 years with an advanced degree).

Experience working with media and marketing measurement solutions, including Media Mix Modeling (MMM), incrementality studies, and brand measurement.

Experience collaborating with media agencies across communications planning, AV, and digital teams.

Experience building relationships with internal stakeholders and external partners.

Ability to communicate in Italian and English fluently to support client relationship management in this region.