About the job

As a Creative in Marketing, you bring visual, design, written and experiential acumen to Google products and services, presented across all major media, content, channels, and experiences. You have the ability to perform your role in a flexible, ever-changing environment and must be open to new influences and inspiration. You will work with a deeply cross-functional team and inspire a team of vendor partners by sharing ideas and developing effective solutions to generate multiple concepts supporting all forms of major media. You will be equally comfortable making; rolling up your sleeves and designing, mocking, writing, or prototyping; showing, not telling. Above all, you will inspire and lead by example by making the most of every opportunity to develop breakthrough creative, consistent with the Google Marketing brand, and be able to take and provide clear direction and creative feedback that pushes work forward.

Google Cloud Brand & Creative is a passionate team of creative thinkers and doers. We exist to protect and propel Google Cloud’s flagship brands by translating complex technology into human, compelling, and effective narrative experiences and branded campaigns across the world. As our Group Creative Strategy Manager, you will provide creative output, leading our global marketing and storytelling efforts. By embracing user insights, cultural nuances, and strategic thinking, you will help to define, execute, and deliver memorable campaigns that elevate Google Cloud’s global brand voice and business goals.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $221,000-$307,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Be responsible for knowing the product and the user by tapping into customer insights, elevating product truths, analyzing competitive white space, and highlighting cultural similarities or differences globally.

• Act as a senior thought partner to Brand & Creative/Marketing leadership, developing and shaping brand strategy and campaign platforms.

• Set a high quality bar and seamlessly switch between managing junior team members on insight development and building creative territories while also being a practitioner.

• Build trusted relationships and consensus across Google (Product and Marketing), guiding and informing stakeholders at all levels (including VP/SVP) while also showcasing the measurable impact of each campaign.

• Integrate AI across the strategy work and the campaign development process (e.g., using AI to sharpen the product truth, using synthetic focus groups) to identify user insights.

Minimum qualifications

• Bachelor's degree or equivalent practical experience

• 15 years of experience working in a creative strategy/planner capacity for domestic and global campaigns and working on brand strategy work (e.g., brand architecture, naming)

• Experience in the B2B technology category and with storytelling

• A portfolio of creative work displaying experience in campaigns and brand building programs in B2B technology serving brands/companies

Preferred qualifications

• Experience translating complex business and technology strategies into simple, powerful brand strategies

• Ability to guide and influence senior executives and build consensus within a complex, matrixed organization

• Ability to balance moving at speed with mentoring and teaching, with a desire to grow the team's strategic capabilities

• Ability to make sophisticated technology accessible and understandable to a wide audience

• Excellent communication and listening skills, with the ability to bring clarity, direction, and fun to brand and creative processes and projects