About the job

Media Lab oversees media strategy, buying, and planning for Google Marketing. The team not only contains media experts, but pros in measurement, campaign governance, and other areas who help make your campaign a success.

In this role, you will drive key measurement and analytics programs that deliver scaled impact for Google Marketing across media campaigns. On a more day-to-day basis, you will play a technical role in driving all things marketing analytics with a strong focus on the incremental impact of marketing. You will define problems, develop solutions, extract data, and communicate results as recommendations that enable decision making and drive business impact. You will own measurement and define milestones; provide direction for agencies/vendors; and delegate, prioritize, plan, and direct a group of people to drive the project to completion.

As a Marketing Analyst, you will be seen as an expert within our team on all things related to media incrementality, MMMs, MMTs, and digital measurement methodologies such as channel-level experiments and brand lift tools. You will maintain global consistency while maintaining a regional focus.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Use your knowledge of data analytics to develop solutions for marketing issues and push brand and performance marketing to the next level.

• Build measurement plans, tracking requirements, reporting, metrics, and benchmarks for our largest campaigns to understand the incremental impact of our marketing dollars (e.g., conversion lift tests, matched market analyses, and brand lift studies).

• Analyze campaign results and report media effectiveness across all stakeholder groups.

• Conduct analyses, find best practices, and surface opportunities and risks otherwise not identified to executive stakeholders.

Minimum qualifications

• Bachelor's degree in a research or quantitative field (e.g., Social Sciences, Statistics, Mathematics, Bioinformatics, Economics, etc.) or equivalent practical experience.

• 3 years of experience executing campaign measurement and translating findings and insights into marketing recommendations.

• Experience with brand or conversion lift measurement or in a related digital marketing field.

• Experience in Python or SQL to extract and analyze marketing campaign performance and user behavior data.

Preferred qualifications

• Experience in market research principles (e.g., sampling, question wording, bias) as well as analysis of survey data (e.g., data segmentation and conjoint analysis).

• Experience with data visualization (e.g., Looker or equivalent BI tool).

• Experience using data for storytelling and presenting research findings to both technical and non-technical audiences.

• Knowledge of statistical modeling techniques, such as regression analysis (linear, logistic, ridge).