
Organizing the world's information and making it universally accessible.
Product Marketing Manager, Google Play, South East Asia
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Lead development of annual strategy and plans for Google Play marketing in South East Asia (SEA), and gain alignment with Regional and Global Marketing teams.
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Manage campaigns and programs across the year, ensure that project management is set up to execute successful campaigns.
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Collaborate with cross-functional teams and external partners (developers and payment partners) to kickstart experiments and scale programs across SEA for business growth.
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Establish an understanding of the user base and its similarities and nuances across different countries, through research and data analytics and provide actionable insights to achieve buyer growth.
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Manage incrementality measurement for the market to ensure that Google is measuring the impact in an accurate and credible manner.
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, Ad Sense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
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Bachelor's degree or equivalent practical experience.
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4 years of experience in marketing working across one or more marketing fields (i.e. gaming, growth, product marketing, brand marketing, social, campaign).
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About Google

Google specializes in internet-related services and products, including search, advertising, and software.
10,001+
Employees
Mountain View
Headquarters
$1,700B
Valuation
Reviews
10 reviews
4.5
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Innovative and interesting work
Career development and learning opportunities
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57,503 data points
Mid/L4
Mid/L4 · Accessibility Analyst
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$214,500
total per year
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Bonus
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$214,500
$214,500
Interview experience
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Difficulty
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Duration
14-28 weeks
Offer rate
44%
Experience
Positive 0%
Neutral 56%
Negative 44%
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Application Review
2
Online Assessment/Technical Screen
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Phone Screen
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Onsite/Virtual Interviews
5
Team Matching
6
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