About the job

As a Product Marketing Manager, you are a fully dedicated business leader, shaping the future of one of our many Google products. Whether you're on a consumer product or a business product, you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, messaging, participant analysis, feature prioritization and external communications and launch plans, you will help shape the product and help it grow a loyal consumer base. This means you work with a cross-functional team across business, communications, legal, product, and more. You will drive the strategy and execution of core marketing initiatives and go-to-market plans for key consumer offerings. You will lead cross-functional projects and partnerships to develop compelling strategies that educate users and increase global growth digital and hardware platforms.

The US base salary range for this full-time position is $142,000-$205,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Partner with product and engineering teams to develop a competitive product strategy, narrative, and Go-to-Market tactics based on brand positioning and user insights.

• Lead consumer research and data analysis to uncover user insights that inform product roadmaps, creative development, and communication strategy.

• Drive the end-to-end planning and execution of full-funnel Go-to-Market marketing plans for core product initiatives and loyalty offerings.

• Collaborate with key cross-functional stakeholders (e.g., product, user experience and user interface, engineering, etc.) and global marketing teams to set objectives and ensure alignment across international campaigns.

• Own marketing campaign results and business impact, providing recommendations for optimization to executive leadership.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.

• 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).

• Experience planning and managing cross-functional or cross-team projects and coordinating with cross-functional team members, both internal and external, to deliver quality results within the project deadlines.

Preferred qualifications

• Experience working with business-to-consumer (B2C) or business-to-business (B2B) product and engineering teams to integrate brand positioning and consumer insights into product strategies.

• Experience in data analysis and technical oversight of marketing program results to drive strategic impact.

• Experience in gaming, consumer hardware, or growth marketing.

• Ability to define marketing plans based on user insights, market analysis and business goals in a changing environment.

• Ability to lead projects across multiple internal and external stakeholders with excellent project management skills.

• Excellent communication skills to effectively present information and manage relationships with audiences including executives.