About the job

YouTube Biz Segment GTM is responsible for designing and delivering our service models for our Business Development, Creator and Consumer Success, and Partner Engineering teams to drive sustainable partner growth and customer lifetime value. The team will work closely with Business, Product and Marketing leaders to optimize impact and cost-to-serve across these partner and consumer segments. The core capabilities of the team include innovating and gaining alignment on our partner and consumer service models — who we serve, what service is provided to achieve growth, how the service is provided and incentivized — defining measures of success (impact, productivity, ROI), enabling change management with frontline teams and developing pilots to test new frontline models.

The YouTube Central Strategy & Operations team is responsible for leading global, cross-functional, strategic initiatives to drive the unprecedented growth and health of the YouTube creator and partner ecosystem. The core capabilities of the team include strategic planning and business operations, incentives design, and business strategy for APAC.

In this role, you'll drive programs that help advance product and platform priorities and maximize our frontline support as well as help shape the future of segmentation design for APAC partnerships. You'll collaborate closely with leadership and cross-functional teams across APAC and globally to identify growth opportunities, address challenges, and enhance YouTube's partnerships go-to-market approach.At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

Responsibilities

• Design, pilot, and deploy regional GTM strategies, including service models, workflow design, incentives, partner segmentation, and strategic partner resources. Drive end-to-end project and change management to launch and land innovative initiatives across partner-facing teams.

• Establish priority activation and product adoption OKRs in close collaboration with APAC content partnerships.

• Shape global segmentation service models for YouTube partnerships by synthesizing APAC feedback and leading bi-annual portfolio refreshes and account selection.

• Analyze and interpret viewership patterns and growth metrics to deliver strategic recommendations that help creators, artists, and media companies succeed.

• Synthesize cross-functional feedback into key strategic themes to represent APAC regional needs and collaborate globally to remove roadblocks. Present data-driven insights to key stakeholders, ensuring leadership has the necessary context to drive regional priorities.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.

• 4 years of experience in a management consulting, business operations, business strategy, investment banking, venture capital, or private equity role, or 1 year of experience with an advanced degree.

• Experience with SQL.

Preferred qualifications

• Ability to multitask, prioritize, and stay ahead of things while meeting deadlines in a fast-paced environment, with exceptional attention to detail and project management skills.

• Ability to extract complex data sets via SQL, excellent spreadsheet modeling skills, and high proficiency in creating executive level presentations, with a strong affinity for data, measurement, and analysis.

• Ability to work independently and as a team player.

• Ability to collaborate effectively with a broad set of stakeholders from different markets and regions.

• Outstanding communication skills.