About the job

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and our customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

The Canadian Data, Measurement and Analytics (DM&A) team drives growth for the Large Customer Sales (LCS) business through data and analytics. As part of the Strategy and Product Acceleration (SPA) group, DM&A provides unified specialist support across all advertising products. We incubate and scale market-defining strategies for Canada’s most strategic customers, creating sustained value for both Google and the Canadian market.

As a Data Transformation Lead (DTL), you will lead a revolution in marketing through the strategic adoption of AI. You will collaborate with cross-functional partners in sales, data science, and developing to drive innovative, AI-powered strategies. You will translate complex client needs into actionable technical roadmaps while ensuring seamless implementation. You will play a pivotal role in defining industry best practices and influencing the broader market, directly impacting client success and Google’s growth.

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

The Canada base salary range for this full-time position is CAD 156,000-160,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in Canada role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Develop and advocate for AI-driven marketing strategies, creating goals for how Google's solutions address client issues and unlock growth.

• Lead clients in modernizing their data infrastructure for advanced AI, establishing best practices and a long-term data strategy. Assess data maturity, design technical implementation plans, and ensure secure platform integration.

• Act as a key technical advisor, translating complex concepts into clear stories for business stakeholders. Drive the delivery and activation of AI solutions, collaborating with partners, and ensuring alignment with clients' goals.

• Partner with sales and product teams to identify opportunities and drive growth.

• Influence executive stakeholders to adopt these strategies, demonstrating an understanding of their business and their propensity to adopt new AI solutions.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.

• 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.

• Experience with engaged analysis, market analysis, and data analytics.

• Experience in a client facing sales role and executive stakeholder management.

Preferred qualifications

• Experience in working with adtech products (e.g., DSPs, Google Analytics, Google Cloud, Tag Manager).

• Familiarity with data warehouses, data management platforms (DMPs), customer data platforms (CDPs).

• Ability to work closely with cross-functional teams (including sales, data science, and developing) and to influence executive stakeholders.

• Ability to create a strategic goal for clients, aligning client business goals with AI-powered technical solutions.

• Excellent written and verbal communication skills, with the ability to present technical information to both technical and non-technical audiences.