About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, Ad Sense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Our team is responsible for driving the marketing strategy for Google’s advertising business in Japan.

Our core mission is to lead the transformative potential of Google Ads by developing and delivering powerful thought leadership. We aim to articulate a clear goal of how the synergy between AI and Google’s ecosystem is revolutionizing the marketing landscape, ultimately strengthening Google’s presence and influence across the industry.

In this role, the team is tasked with both high-level strategic planning and the end-to-end management of different marketing executions. We define the narrative that inspires advertisers and agencies, ensuring our message resonates deeply within the JP market. From conceptualizing innovative approaches to overseeing multifaceted campaigns, we work at the intersection of technology and creativity to shape the future of marketing in Japan and establish Google as an indispensable partner for business growth.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Execute or manage campaigns, assets, communications, and programs to address user needs, team objectives, and objectives and key results (OKRs) and evaluate/analyze campaign performance for optimization, recommend channels for reaching and engaging users, and support, contribute to, or lead integrated channels to meet goals.

• Create, review, or approve marketing content to ensure that positioning of the product is aligned with the product strategy, iterate the content and design along with cross-functional or cross-regional teams based on content standards, styles, and format, and collaborate with the production team to publish the marketing content.

• Identify research needs, scope, manage, or guide user research by leveraging internal and external research partners.

• Be responsible for building the world of new standards of digital ads ecosystem - main focus is Google AI powered ads, retail and owned media management.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.

• 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).

• Experience managing cross-functional or cross-team projects.

Preferred qualifications

• Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.

• Experience in consulting and working with behavioural marketing data.

• Experience with marketing and sales operations, financial analytics, or other related analytical experience.

• Experience in running large cross-functional projects.

• Understanding of Google Ads products.

• Excellent written and verbal communication, including presentation skills both in Japanese and English, with proficiency in Google spreadsheets/slides and other spreadsheet and presentation software.