Asset & Wealth Management, Product Marketing Specialist - Alternatives Marketing, Associate - Chicago, IL at Goldman Sachs

Asset & Wealth Management

A career with Goldman Sachs Asset & Wealth Management is an opportunity to help clients across the globe realize their potential, while you discover your own. As part of one of the world's leading asset managers with over $3 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions, and building meaningful relationships with your clients. Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. Bringing together traditional and alternative investments, Goldman Sachs Asset & Wealth Management provides clients around the world with a dedicated partnership and focus on long-term performance. As a primary investment area within Goldman Sachs, we provide investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals.

Role Overview

The Alternatives Asset Management Marketing team is expanding its global footprint with the addition of a Product Marketing specialist. This role offers a unique opportunity to collaborate across the firm’s alternatives ecosystem, working closely with the Alternatives Capital Formation (ACF) team, investment teams, and sales teams with the goal of translating complex strategies into compelling narratives and developing a marketing program that supports the growth of Goldman Sachs Alternatives.

Key Responsibilities:

• Develop Marketing Materials:

Create and activate a full marketing suite to support new product launches and announcements, ensuring all marketing materials maintain a strong, consistent brand message and drive measurable engagement

• Maintain Digital Presence:

Oversees continuous optimization of product marketing pages across global web platforms by confirming all data and content remain up to date while integrating SEO best practices to ensure a seamless digital journey for prospective investors from discovery to deep-dive analysis

• Social Media Marketing:

Draft posts for high-impact content, awards and rankings, and industry events to amplify brand presence and drive engagement across all client channels

• Events and Webinar Management:

Drive the content strategy and thematic direction for large-scale hosted and sponsored events by leading the execution of product-centric webinars and podcasts, collaborating with investment leads to showcase expertise, and developing high-impact presentation materials that position the product suite as a market leader at global industry conferences.

• Email Marketing Campaigns:

Support channel marketing by translating product value propositions into segment-specific messaging with the goal of fueling client engagement

• Cross-Functional Collaboration:

Work closely with internal stakeholders, including Sales, Product Development, Alternatives Capital Formation Teams, and the broader Asset Management Marketing team, to ensure alignment and maximize the impact of marketing efforts

Requirements:

• Bachelor's Degree (BA/BS)
• Experience: 3+ years in a similar role with experience in asset management and alternatives marketing
• Familiarity with alternative products and some background in marketing
• Excellent written and verbal communication skills
• Strategic thinking with commercial awareness and business acumen
• Demonstrated integrated marketing skills
• Ability to work effectively across matrixed organizations
• Strong attention to detail and ability to prioritize competing deadlines