AI & Digital Strategy, Analyst, Chicago About the Role

Elevate your career at the intersection of finance, technology, and AI. We are seeking a forward-thinking, data-driven Digital Marketer to join our global team. This role is designed for a pioneer who will not only support high-impact commercial campaigns but also help expand integration of AI into our marketing ecosystem. You will help architect multi-channel, B2B journeys and leverage generative AI and analytics to help connect financial professionals with market-leading insights.

Team & Impact

Join a high-growth marketing organization where your work directly influences the firm’s commercial success. You will be an integral part of a cross-functional ecosystem, collaborating with Digital, Analytics, Sales Enablement, and AI center of excellence teams. This is a role for a builder—someone who wants to execute innovative campaign plans, pilot cutting-edge AI tools, and deliver tangible revenue impact through digital transformation.

Key Responsibilities

• Orchestrate AI-Enhanced Campaigns:

Support marketing teams building end-to-end marketing strategies for ETFs, alternatives, and portfolio solutions and identify solutions for AI to scale content production and personalize messaging at speed.

• AI Workflow Transformation:

Identify and drive implementation of AI into daily marketing operations. This includes using AI for copywriting, image generation, and streamlining internal approval workflows to increase speed-to-market.

• Predictive Omni-Channel Excellence:

Explore AI solutions to maximize client engagement with web, email, social, and search by anticipating client needs and deliver "next-best-action" content.

• Quantifying AI Impact:

Establish frameworks to measure the ROI of AI initiatives. Track efficiency gains, speed to market, quality of output and vendor savings to help inform future AI investments.

• Data-Driven Targeting & Segmentation:

Partner with data science teams to build precision-targeted audiences. Use machine learning insights to identify high-potential prospects and create automated nurture tracks.

Qualifications & Experience

• Experience:

1–3 years in digital marketing or marketing technology. Experience in Asset Management, Fintech, or a dedicated AI/Digital transformation role is highly preferred.

• AI Literacy:

Hands-on experience with LLMs (e.g., GPT-4, Claude) and AI marketing platforms (e.g., Jasper, Writer, or Adobe Firefly). Understanding of prompt engineering and AI ethics is a plus.

• Analytical Rigor:

Proficiency in quantifying marketing impact. Ability to use data visualization tools (e.g., Tableau, PowerBI) to report on AI-driven efficiencies.

• Technical Aptitude:

Familiarity with marketing automation and CRM systems (e.g., Adobe Experience Cloud, Salesforce, Marketo).

• Agility:

An entrepreneurial mindset with the ability to navigate a fast-paced, global environment and advocate for technological change.

• Education:

Bachelor’s degree in Marketing, Computer Science, Data Analytics, or a related field.

Salary Range

The expected base salary for this New York, New York, United States-based position is $85000-$110000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits

Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.