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An overview of this role

As the Lead Product Marketing Manager for Pricing and Packaging, you'll be the bridge between GitLab's pricing strategy and sales execution. You'll translate our pricing and packaging structure into clear, compelling narratives and practical enablement that helps sales teams confidently explain value, recommend the right options, and navigate pricing conversations with prospects, partners, and customers.

Your primary focus is reducing the friction that pricing questions create in the field. You'll build playbooks, messaging frameworks, tier differentiation guidance, objection handling, and value quantification tools that make pricing changes easier to understand and easier to sell across self-serve, sales-assisted, and enterprise segments.

You'll partner closely with product management, sales leadership, finance, revenue operations, and other Product Marketing Managers to understand pricing updates, gather feedback on what's not working, and turn pricing changes into clear customer-facing value propositions and internal guidance.

In your first year, you'll build comprehensive pricing enablement that reduces sales questions and deal-cycle friction, develop competitive pricing narratives that reinforce GitLab's differentiated value, and create ROI and total cost of ownership assets that support value-based conversations tied to platform consolidation and AI-powered productivity.

Some examples of our projects:

• Creating comprehensive pricing playbooks, deal guides, and objection handling frameworks that address common questions about pricing and packaging.

• Launching pricing and packaging updates with sales training, customer-facing messaging, and supporting assets that help teams communicate changes clearly.

What you'll do

• Lead go-to-market strategy and sales enablement for GitLab's pricing and packaging across our product portfolio, creating messaging frameworks, sales plays, and guidance that help sales teams navigate pricing conversations across self-serve, sales-assisted, and enterprise segments.

• Partner with product management, sales leadership, finance, revenue operations, and other Product Marketing Managers to understand pricing and packaging changes, surface friction points from the field, and translate internal decisions into clear customer-facing value stories and internal guidance.

• Develop and own the narrative for GitLab's pricing philosophy and package differentiation, turning pricing structures into simple, compelling messaging that supports customer value discussions and purchasing decisions.

• Lead launch readiness for pricing and packaging updates, including sales training, sales and customer communications, and coordination with website and marketing journey updates so pricing changes are clear, consistent, and easy to adopt.

• Track and analyze pricing performance post-launch using adoption metrics, customer feedback, and sales insights, and turn those findings into actionable recommendations for product, monetization, and finance partners.

• Create and maintain high-impact enablement for pricing conversations, such as pricing playbooks, tier differentiation guides, deal and objection-handling frameworks, competitive pricing narratives, and ROI and total cost of ownership assets.

• Build GitLab's external thought leadership on platform economics, consumption models, and transparent, value-based pricing through content, webinars, and speaking opportunities.

• Lead cross-functional programs to improve how we communicate and operationalize pricing and packaging, and share best practices with other Product Marketing Managers to raise the quality and consistency of commercial messaging.

What you'll bring

• Experience leading pricing and packaging product marketing for B2B SaaS or enterprise software, including building sales enablement for complex products.

• Proven experience translating pricing and packaging changes into clear, repeatable sales motions, including messaging frameworks, playbooks, deal guides, and objection handling that reduce confusion and friction in the field.

• Working knowledge of common SaaS monetization models (for example, seat-based and usage-based pricing) and the ability to explain how pricing mechanics map to customer value and outcomes across self-serve, sales-assisted, and enterprise segments.

• Experience partnering cross-functionally with product management, sales leadership, finance, and revenue operations to gather feedback on pricing friction, align on launch readiness, and keep internal guidance current as pricing evolves.

• Ability to build value quantification assets for pricing conversations, such as return on investment (ROI) and total cost of ownership (TCO) frameworks, and use competitive context to strengthen commercial narratives.

• Strong written and verbal communication skills, with the ability to simplify complex pricing concepts for different audiences, including field sales, partners, customers, and executive stakeholders.

• A data-informed approach to pricing messaging, using inputs like sales feedback, win/loss analysis, pricing analytics, customer research, and competitive intelligence to improve enablement and go-to-market plans over time.

• Comfort working autonomously in an all-remote, asynchronous environment, with a self-directed approach to learning, iteration, and driving cross-functional execution.

About the team

The solutions product marketing function translates GitLab's story into clear narratives and practical sales enablement that helps go-to-market teams win. You'll work alongside other Product Marketing Managers across DevOps, security, and AI to keep our commercial narrative consistent across the platform, and you'll be a go-to partner for teammates who need clear guidance on how to position GitLab's value across tiers, add-ons, and consumption models.

The broader team works in an all-remote, asynchronous way across regions, guided by GitLab's values of transparency, iteration, and trusted empowerment. As GitLab's commercial model evolves, you'll help keep our pricing and packaging messaging clear and current by staying close to field and customer feedback.

The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.

United States Salary Range**$139,200—$235,200 USD**

How GitLab will support you

• Benefits to support your health, finances, and well-being

• Flexible Paid Time Off

• Team Member Resource Groups

• Equity Compensation & Employee Stock Purchase Plan

• Growth and Development Fund

• Parental leave

• Home office support

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

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GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.