Job Description What You Will Do?

The Service Marketing Specialist is responsible for executing and optimizing service marketing initiatives that drive Repair Orders, Average Ticket growth, service retention, and customer pay performance across the GM dealer network.

This role combines structured execution with analytical rigor, ensuring special programs—particularly Mantenimiento Integrado—are delivered with discipline, tracked through KPIs, and translated into clear business results.

Responsibilities:

Service Marketing Execution & Programs

• Execute service marketing initiatives aligned to core KPIs:
• Repair Orders (RO)
• Average Ticket
• Service retention / customer pay
• Own the end‑to‑end execution of assigned initiatives (planning → deployment → performance assessment).
• Lead the implementation and ongoing management of special programs, with a primary focus on Mantenimiento Integrado.
• Ensure initiatives are communicated clearly and executed consistently across dealers.

Performance Tracking & Analytics

• Define and track campaign and program KPIs, ensuring timely and accurate reporting.
• Analyze performance trends to identify improvement opportunities and risks.
• Translate data into clear insights and actionable recommendations for leadership.
• Track RO, ticket, and retention impact versus targets.

Dealer & Cross‑Functional Collaboration

• Coordinate with internal stakeholders (Service Operations, Finance, Advertising, Product Development).
• Support dealer‑facing execution, ensuring understanding of program objectives, mechanics, and expected outcomes.
• Act as a reliable point of contact to resolve execution issues and ensure adoption.

Operational Discipline

• Maintain documentation of initiatives, performance results, and learnings.
• Manage timelines, dependencies, and deliverables across multiple initiatives.
• Proactively identify execution gaps or risks and escalate with solutions.

Work Appropriately

• Hybrid:

This position requires to work 3 days on site 2 days at home remote on a full-time basis.

Knowledge

• Bachelor’s degree in Marketing, Industrial Engineering, Business Administration.

• Advanced English.

In case you need any reasonable adjustment to continue with your process, let your recruiter know.

Remember to attach your CV when applying to this vacancy.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future. This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, [email](mailto:Careers.

Accommodations@GM.com) us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.