Job Description

The Media Governance & Strategy Assistant Manager plays a critical role in advancing structured paid media testing across GM by formalizing a consistent approach to designing tests that deliver actionable, repeatable insights at enterprise scale. This position ensures that all paid media tests have a focused purpose and align with the overarching goals and objectives of GM Media, while requiring strong collaboration with GM brand media, analytics, research, audience development, and all agency partners.

You will demonstrate excellent communication skills, a data-driven approach to evaluating test viability and scalability, a deep understanding of media, data, and technology ecosystems, and the ability to provide concise feedback and clear, organized direction to a diverse set of internal stakeholders, external agencies, and vendors.

What You’ll Do:

• Provide governance and strategic guidance to GM and agency teams on paid media testing, shaping direction and ensuring disciplined execution against priority learning agendas.
• Manage a comprehensive paid media testing tracker, including test details, timelines, results, and insights.
• Partner with brand media teams to understand goals and objectives and ensure tests align with paid media investment strategies.
• Evaluate and manage testing briefs to confirm proposals are logical, aligned with priority objectives, non-redundant, and scalable across the enterprise.
• Collaborate closely with GM research and analytics teams to ensure rigorous test structure, design, and measurement.
• Propose and shape new paid media tests that uncover opportunities to improve media effectiveness and efficiency.
• Synthesize test-and-learn insights into enterprise guardrails and a forward-looking roadmap for advancing paid media testing**.Your Skills & Abilities:**
• 7+ years of paid media experience, preferably in digital marketing, media planning, or an advertising agency environment.
• Bachelor Degree required
• Comprehensive understanding of marketing principles, media channels and audience segmentation.
• Familiarity with data analysis tools, ad platforms and marketing technology stacks.
• Strong analytical skills, including use of data, and analytics tools to design tests, interpret results, and optimize performance.
• Proven ability to lead large, complex initiatives and influence cross-functional teams, including indirect reports.
• Excellent written and verbal communication skills, with a track record of distilling complex data into clear, actionable insights.
• Skilled at building strong relationships and collaborating with internal and external stakeholders at all levels.
• Proactive, organized self-starter with strong time management who thrives in a fast-paced, evolving media environment.

What Will Give You A Competitive Edge:

• 1-3+ years of media activation experience
• Proven experience of using data to inform media testing and optimize campaign performance.
• Desire to remain current in the media space through ongoing education and skill development.
• Understanding of statistical concepts to design robust testing methodologies and interpret results.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

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Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

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