CCA Cross Channel Initiatives Analyst at General Motors

Job Description The Role

The Cross Channel Initiatives team designs, analyzes, and optimizes incentive programs across retail, wholesale, and independent aftermarket channels, including PASE, Partner Perks, and targeted ad hoc initiatives.

The Cross Channel Initiatives Analyst is an insight-driven professional who operates with significant autonomy and exercises professional judgment on complex, non-standard business challenges. This role goes beyond analysis — it owns the end-to-end development and delivery of program strategies, measurement frameworks, and cross-functional solutions that drive measurable business impact for dealers, customers, and GM. The Analyst serves as a recognized subject matter resource across the team, mentors other analysts, and influences decisions at the functional level without direct authority.

What You'll Do (Responsibilities):

• Program performance analytics: Evaluate effectiveness of PASE, Partner Perks, and ad hoc incentives using sales, parts movement, redemption, and attach-rate data; identify performance drivers and gaps by region/segment.

• Insights to action: Build evidence-based recommendations on program mechanics (eligibility, payout curves, tiers, timing), forecast expected impact, and track realized results vs. targets.

• Dashboards & reporting: Develop and maintain Power BI dashboards and management-ready summaries (month/quarter close, pre/post promotions), ensuring data accuracy and audit readiness.

• Cross-channel influence: Partner with Sales, Service and Marketing Channel Leaders, Field Teams, Finance, and Marketing to align incentives to business priorities and customer experience goals.

• Dealer performance intelligence: Track KPI trends (e.g., sales volume, redemption rate, ROI, margin impact, dealer participation, program leakage, mix shifts) and escalate risks with mitigation options.

• Communication: Create and deliver concise, compelling presentations and program briefs to inform senior leadership decisions and field enablement; serve as a credible voice across multiple levels of the organization.

Your Skills & Abilities (Required Qualifications):

• Bachelor’s degree in Business, Marketing, Economics, Finance, Analytics, or related field, advanced degree a plus.

• 5-8 years experience in incentives, pricing/promo analytics, sales operations, or commercial analytics (automotive/aftermarket preferred).

• Technical: Expert level Excel; proficiency in SQL and Power BI (or Tableau) for data modeling, measures, and visualization.

• Proven track record of translating complex, ambiguous data into strategic, actionable recommendations that drive business outcomes.

• Strong influencing skills — able to persuade senior stakeholders unfamiliar with subject matter and navigate differing opinions to reach alignment.

• Effective communicator able to work across diverse stakeholder groups and manage multiple priorities in a fast-paced environment.

Core Competencies

• Strategic and analytical thinking – Possesses complete knowledge of own domain and broad understanding of related functions; applies deep expertise to resolve non-standard, high-complexity problems.

• Insight-driven decision support – Translates analysis into clear, actionable recommendations.

• Influencing without authority – Uses insights and storytelling to shape decisions across diverse stakeholders.

• Cross-functional collaboration – Owns and drives cross-team efforts across Sales, Marketing, Finance, Field Operations, and Program Management.

• Data storytelling and executive presence – Communicates clearly, confidently, and succinctly at multiple levels.

• Continuous improvement mindset – Uses insights to refine programs, reporting, and processes over time.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits.

About GM

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