Brand Experience Planner - Yogurt

OVERVIEW As the Brand Experience (BX) Planner, you’ll partner closely with the Assistant BX Manager and the cross-functional team to plan and execute fully integrated paid, earned & owned brand experiences for the Yogurt portfolio (including Yoplait, Go-Gurt, OUI and Ratio). You will lead the execution of promotions, creative assets, experiential marketing and in-store activations. This role requires strong partnership with BX Commerce Team, Brand Management, Legal and agency partners. This is the perfect role for an experienced BX Planner who is looking to expand his/her capabilities and take on a new challenges and ownership of BX planning and execution. Key BX capabilities and experiences that you’ll build in this role include Idea Orchestration, Executional Brilliance, Media Plan Execution, Project Management, Matrix Relationship Management and multi-level approvals. KEY ACCOUNTABILITIES Collaborate with fellow BX team members to deliver modern brand experience ideas and plans, execute activations and produce remarkable business results for the Yogurt portfolio. Drive remarkable execution across proven levers like media, packaging, price, and experiential while testing new ways of showing up to our consumers Manage relationships and comms execution with internal and external agency partners. Partner with Commerce and Performance teams to develop strategic, impactful shopper marketing plans that help excite our retailers and engage with our consumers Partner closely with Brand, BX-central and Cross-Functionals to drive exceptional results Provide executional excellence to the Lucky Charms and cereal innovation teams MINIMUM QUALIFICATIONS Bachelor’s degree, preferably in Communications, Marketing, Advertising or Public Relations 1-3 years of relevant marketing communications or related experience Strong creative thinking and good communication skills Proven track record of executional brilliance Learning Mindset: high level of consumer empathy and curiosity about the target audience Passion for multicultural marketing In tune with trends, culture and should be familiar with the current media landscape Highly organized and detail oriented PREFERRED QUALIFICATIONS Strong business acumen and understanding of how to translate business objectives into marketing executions Collaborative nature – Win as a Team mindset Partner/vendor management experience In tune with trends, culture and should be familiar with the current media landscape COMPANY OVERVIEW We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.