Specialist - Marketing Operations (North America)

Key Responsibilities:

• Manage lead operations, including lead routing, assignment updates, and

enrichment processes to ensure timely and accurate lead distribution.

• Handle ticket management by addressing and resolving requests related to

lead assignment, campaign execution, and system updates.

• Assist in basic reporting and data analysis, helping teams track lead flow,

funnel performance, and SLA adherence.

• Ensure data integrity and hygiene in Salesforce and Marketo by conducting

regular audits and updates.

• Work closely with Sales and Marketing stakeholders to refine lead

qualification criteria, segmentation, and campaign execution.

• Support the implementation of automation workflows to enhance marketing

and sales alignment.

• Troubleshoot lead-related issues in Salesforce and Marketo, coordinating with

IT and Rev Ops teams for resolution.

Required Qualifications:

• 5-8 years of experience in Marketing Operations, Sales Operations, or related

roles.

• Proficiency in Salesforce and Marketo with experience in lead management,

campaign execution, and reporting.

• Strong analytical skills with the ability to interpret data and optimize lead flow

processes.

• Experience with ticketing systems and handling operational requests.

• Excellent communication and collaboration skills to work effectively with cross- functional teams.

• Ability to troubleshoot issues, suggest process improvements, and support

automation initiatives.

• Strong attention to detail and ability to manage multiple tasks efficiently.

Preferred Qualifications:

• Experience with lead routing and enrichment tools like Openprise & Clay or

similar.

• Familiarity with marketing analytics tools and reporting dashboards.

• Understanding of lead scoring, lifecycle stages, and attribution models.

At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.