Senior Marketing Manager, Employer & Advisor Marketing at Fidelity

Job Description:

Note: Fidelity is not providing immigration sponsorship for this position

As a member of our Fidelity Workplace Employer & Advisor Marketing (EAM) team, you will join a group of marketers focused on driving Workplace Investing value prop and messaging activation, employer brand awareness, and cross-functional storytelling through engaging content and experiences.

Your role will be focused on generating and coordinating B2B employer awareness activities.

Specifically, you will:

• Co-create and execute the marketing plan for B2B brand value prop related activities

• Co-create and activate the messaging for Workplace, including horizontal and vertical alignment

• Work across EAM to coordinate top themes and ideas for Paid Media coordination, website placement, and content creation.

• Coordinate a mid-funnel content calendar and social calendar

• Ensure employer messaging alignment with Meetings & Events

• Liaison with insights team to conduct brand research to create benchmarks on awareness and engagement

• Support cross-team innovation initiatives as needed

The Expertise & Skills You Bring

• A bias toward action; independent self-starter

• Minimum of 7 years of experience in marketing, ideally in a business to business or agency role.

• Bachelor’s degree; advanced degree preferred

• Experience with marketing communication frameworks and deployment across complex, matrixed organizations.

• Passionate about teamwork with an appreciation for the value of diverse opinions and different skillsets

• A desire to leverage data and insights to drive marketing strategy

• Strong social skills, including the ability to work across the organization and communicate, influence, and negotiate effectively with partners.

• Outstanding project/program management, and problem-solving capabilities

• Curious and eager to learn

The Team

This role is a part of the Workplace, Investing, Inclusion and Marketing organization within Workplace investing. We strive to be a trusted partner and resource that provides insight & data-driven guidance and innovative solutions on the overall WI participant strategy and experience.

Certifications:

Category:

Marketing

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.