THE POSITION:

Our roster has an opening with your name on it

We’re looking for a Customer Marketing Senior Associate, Promotional Strategy to play a critical role in shaping and scaling Fan Duel Predicts’ promotional ecosystem. This role will lead the execution and continuous evolution of our All Customer Promotions strategy, while also contributing to broader promotional and loyalty strategy development.

You will work cross-functionally across Operations, GTM, Commercial, Product, Legal and external partners to ensure promotions are not only executed seamlessly, but designed and optimized to drive meaningful customer engagement and retention. This is an opportunity to operate at the intersection of strategy and execution, owning a critical revenue-driving lever while helping define how promotions evolve as part of a broader loyalty system.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Support the development of the Predicts promotional strategy, including frameworks, mechanics, and seasonal or event-based approaches
• Ensure all promotions are operationally ready and seamlessly executed across teams
• Liaise with core delivery stakeholders (Ops, Creative, Legal, Commercial) including defining promotional objectives and needs, providing feedback, and tracking delivery
• Lead the forecasting process for all Predicts promotions, as well as monitoring promo performance and cost reporting to measure success
• Own performance tracking and reporting for All Customer promotions, synthesizing results into clear insights, tradeoffs, and recommendation for Predicts leadership
• Facilitate the post-mortem promotion analysis for major Predicts moments, offering insights and optimizations for future promotional efforts
• Proactively ideate on new promotional constructs and opportunities to enhance near- and long-term customer engagement and retention
• Conduct competitor tracking and analysis to gain a deeper understanding of promotional capabilities across the market landscape and identify opportunities for near- and long-term differentiation
• Support in developing broader loyalty strategy, contributing insights on how promotions ladder into long-term retention and customer value
• Identify inefficiencies in promotional workflows and build scalable processes, playbooks, and systems to improve speed, quality, and cross-functional alignment

THE STATS
What we're looking for in our next teammate

• Bachelor’s degree or equivalent industry experience preferred.
• 3+ years of experience in marketing, preferably in gaming, sports, or a highly-regulated industry.
• Proficiency manipulating data and performing calculations in Excel (VLOOKUP, Pivot Tables, SUMIF statements, etc.)
• Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multi-task and prioritize.
• Data-driven mindset and strong analytical skills; using data to tackle problems and translate results into recommendations.
• Strong understanding of promotions, loyalty programs, and customer retention strategies.
• Has a positive attitude and loves opportunities to collaborate with others.
• Ability to work in a fast-paced, dynamic environment with tight deadlines.
• An avid sports and gaming fan, and have played Fan Duel or competitive products.
• Knowledge of sports and/or experience working within a heavily regulated industry is a plus.

Willing to work some non-traditional hours.

ABOUT FANDUEL

Fan Duel Group is the premier mobile gaming company in the United States and Canada. Fan Duel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, Fan Duel Sportsbook; its leading i Gaming platform, Fan Duel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, Fan Duel Racing; and its daily fantasy sports product.

In addition, Fan Duel Group operates Fan Duel TV, its broadly distributed linear cable television network and Fan Duel TV+, its leading direct-to-consumer OTT platform. Fan Duel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

Fan Duel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. Benefits differ across location, role, and level.

Fan Duel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe Fan Duel is strongest and best able to compete if all employees feel valued, respected, and included.

Fan Duel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.

The applicable salary range for this position is $86,000 - $108,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. Fan Duel offers paid sick time in accordance with all applicable state and federal laws.It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.