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职位Fanatics

Senior Manager, User Acquisition

Fanatics

Senior Manager, User Acquisition

Fanatics

New York, NY, United States, US

·

On-site

·

Full-time

·

2mo ago

About the Company

Fanatics Collect is a global product and technology group dedicated to revolutionizing the world

of collectibles. Every single day our team of experienced product leaders, engineers, and

operators obsesses over how to create the ultimate collector experience with our products:

Topps.com, the direct to consumer ecommerce platform of the Topps brand, Fanatics Collect,

the most trusted and dynamic collector focused marketplace, and our collector focused live

shopping platforms, Fanatics Live and Voggt.

We have the unique advantage of being backed by Fanatics - the world’s largest sports

merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and

exclusive licensing deals with the MLB, NFL, and NBA among many others - but we’re a nimble,

ambitious team building products from the ground up.

If you're passionate about building world class products and share our love for sports fans and

collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating

the future of collecting.

About the Role

We are looking for a strategic and performance-driven Senior Manager of User Acquisition to

lead and scale our growth engine across Fanatics Live, Fanatics Collect and Topps.com. In this

highly visible role, you will drive acquisition strategy, manage significant budgets, and own

performance across a range of channels to fuel our user base and revenue growth. This is a

unique opportunity to lead with both creativity and analytical rigor, leveraging the strength of the

Fanatics ecosystem while operating in a fast-paced startup environment.

Responsibilities:

  • Lead the end-to-end user acquisition strategy across paid media, affiliates,

    programmatic, and other emerging channels.

  • Own and manage a multi-million dollar acquisition budget with full accountability for

    efficiency and scale (CAC, ROI, LTV).

  • Drive a culture of experimentation across acquisition channels, funnel optimization,

    creative strategy, and audience segmentation.

  • Partner closely with Data and Analytics to develop reporting infrastructure, surface

    insights, and continuously refine performance KPIs.

  • Collaborate cross-functionally with Product, Creative, Finance, Engineering, and

    Commercial teams to align on growth priorities and launches.

  • Recruit, manage, and mentor a high-performing team of growth marketers and channel

    specialists.

  • Present acquisition performance, forecasts, and strategic insights to executive

    leadership and stakeholders.

  • Stay on the pulse of marketing trends, emerging platforms, attribution changes, and

    AI/ML-driven growth solutions.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.

  • 5+ years of experience in user acquisition, performance marketing, or growth marketing,

    preferably in consumer tech, mobile, or e Commerce.

  • Proven success managing and scaling multi-channel campaigns with measurable impact

    on revenue.

  • Expertise in paid media platforms (Google Ads, Meta, Tik Tok, DSPs, mobile ad

    networks) and growth stack tools.

  • Deep proficiency in analytics tools and techniques: SQL, BI dashboards, cohort analysis,

    attribution modeling.

  • Demonstrated leadership experience with the ability to recruit, develop, and retain top

    talent.

  • Strong communication skills with an ability to influence and align cross-functional

    stakeholders.

  • Experience in fan engagement, collectibles, live commerce, or sports tech is a strong

    plus.

  • Familiarity with AI/ML-based targeting, predictive modeling, and advanced

    experimentation frameworks is a differentiator.

In NYC, the salary range for this position is $150,000 - $190,000, which represents base pay only and does not include short-term or long-term incentive compensation. In Los Angeles, the salary range for this position is $138,000 - $172,500. The listed salary ranges are specific to Los Angeles or NYC and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers

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关于Fanatics

Fanatics

Fanatics

Series F+

Fanatics, Inc. is a global digital sports platform that consists of several businesses, including licensed sports merchandise, trading cards and collectibles, sports betting and iGaming, special events, and live commerce.

10,001+

员工数

Jacksonville

总部位置

$27B

企业估值

评价

2.6

10条评价

工作生活平衡

2.5

薪酬

2.8

企业文化

3.2

职业发展

3.5

管理层

2.0

35%

推荐给朋友

优点

Friendly coworkers and employees

Learning opportunities and growth

Fast-paced productive environment

缺点

Poor management behavior and disrespect

Limited PTO and sick leave policies

Long workdays and mandatory overtime

薪资范围

288个数据点

Mid/L4

Mid/L4 · Lifecycle Marketing Manager

1份报告

$143,750

年薪总额

基本工资

$125,000

股票

-

奖金

-

$143,750

$143,750

面试经验

3次面试

难度

3.7

/ 5

时长

14-28周

体验

正面 0%

中性 0%

负面 100%

面试流程

1

Application Review

2

Recruiter Screen

3

Technical Phone Screen

4

Onsite/Virtual Interviews

5

Final Interview

6

Offer

常见问题

Coding/Algorithm

Technical Knowledge

Behavioral/STAR

Past Experience

System Design