The Role

The Fanatics Credit Card team is seeking a bold, creative, and culture-driven Sr. Director, Experiential & Partnership Marketing to lead how the brand shows up in the world. This role is responsible for designing high-impact experiences and partnerships that connect fans, athletes, and partners while driving awareness, adoption, and engagement of the credit card. This leader will focus on two strategic pillars:

Experiential & Partnership Marketing

Develop and execute standout event and experiential strategies that highlight the card’s unique benefits and create memorable, high-value fan interactions. Lead partnerships with leagues, teams, athletes, and brands to deliver experiences that drive acquisition and loyalty.
Influencer, Social & Growth Innovation

Lead influencer and social campaigns that generate buzz, expand reach, and support adoption. Test emerging platforms, creative formats, and cultural moments to make the brand relevant, talkable, and connected to fans.

What You’ll Do:

Experiential & Partnership Marketing

• Design, launch, and optimize immersive experiences across live events, and Fanatics-owned properties.
• Develop acquisition-focused strategies at events, ensuring every experience drives sign-ups and engagement.
• Build and manage strategic partnerships with athletes, leagues, teams, and brands to co-create culturally relevant and fan-first campaigns.
• Oversee production, logistics, vendor management, and measurement of all experiential initiatives.
• Translate the credit card’s benefits and value proposition into memorable real-world moments that resonate with fans.

Influencer, Social & Growth Innovation

• Own influencer and creator programming, including identification, strategy, creative briefing, contracting, and performance measurement.
• Develop social-first campaigns and guerrilla activations that generate buzz, brand awareness, and adoption.
• Collaborate with creative, growth, social and PR teams to amplify campaigns and align on storytelling moments.
• Monitor trends in sports, culture, and social media to inform proactive, culturally relevant activations.
• Ensure all influencer, social, and partnership content meets compliance and regulatory standards.

Leadership & Cross-Functional Collaboration

• Lead the integrated calendar for experiential, social, and partnership campaigns.
• Partner with brand, growth, product, loyalty, and event teams to ensure a cohesive, premium brand experience across all touchpoints.
• Build measurement frameworks tracking brand lift, buzz, event-driven acquisition, and campaign ROI.
• Manage agencies, production partners, experiential vendors, and influencer platforms.

What We’re Looking For:

• 10–12+ years in experiential marketing, partnership marketing, influencer marketing, or brand activation roles.
• Proven success designing and executing high-impact events, retail activations, or fan experiences.
• Strong understanding of influencer ecosystems, social culture, creator partnerships, and emerging content formats.
• Experience in sports, entertainment, lifestyle, or consumer brands preferred.
• Excellent project management skills with the ability to lead complex, multi-channel campaigns from concept to execution.
• Strong cross-functional communicator with the ability to influence senior stakeholders.
• Comfortable navigating regulatory/compliance considerations for campaigns and influencer partnerships.
• Passion for sports and the Fanatics mission is a plus.

In NYC, the salary range for this position is $240,000 to $290,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.