About Fanatics Advertising

Fanatics Advertising is building the world’s leading sports media network, connecting brands with fans across Fanatics’ ecosystem of e-commerce, collectibles, media, and live events. We help advertisers reach highly engaged sports audiences through data-driven media products, unique commerce integrations, and premium sponsorship opportunities.

The Role

• The Sr. Manager
• Ads Data Platform is a senior individual contributor role, with significant autonomy and technical ownership. This role is responsible for owning and evolving the ads-specific data layer that underpins Fanatics Ads, from strategy through execution.

The role defines the data foundations that power audience targeting, contextual solutions, identity, activation, and reporting across onsite and offsite advertising products. It requires deep technical fluency, strong product instincts, and the ability to independently drive complex initiatives across teams.

This role extends and complements the work of the core Fan Graph and owns all Ads-centric data requirements, schemas, taxonomies, and outputs. Acting as a single-threaded owner, the Ads Data Platform Lead ensures Fanatics Ads has a scalable, privacy-forward, and future-proof data strategy.

This is a high-impact IC role with end-to-end ownership of strategy, roadmap, prioritization, and delivery, operating with minimal oversight and significant influence across Product, Engineering, and partner teams.

What You’ll Do:

• Own the Ads Data Platform roadmap, defining the ads-specific data layer that extends Fan Graph capabilities and supports onsite and offsite Ads products.

• Act as the single-threaded owner for all Ads-centric data requirements, schemas, taxonomies, and downstream outputs.

• Lead the evolution of the Ads-centric Fan Graph, including identifying, evaluating, and onboarding new data sources to improve audience and contextual depth.

• Own Fanatics Ads’ identity strategy, including partner expansion, addressability improvements, and activation readiness.

• Own CDP configuration and export pipelines across the Ads ecosystem, ensuring reliable, privacy-safe audience activation to SSPs and other partners.

• Define Ads reporting schemas and metric definitions, including delivery and audience insight outputs.

• Enable advertiser-facing insights and internal reporting through standardized, scalable data outputs.

• Lead the data foundations for Fanatics Ads’ DCR (Dynamic Creative / Data-Driven Creative) offering.

What We’re Looking For:

• 8–12+ years of experience in ads data platforms, ad tech, or large-scale data systems, with clear ownership of complex, cross-functional initiatives

• Hands-on experience designing and owning CDP configurations, SSP/DSP integrations, and audience export pipelines

• Strong technical fluency across data models, schemas, pipelines, identity, and platform architecture; able to engage deeply with engineering without requiring day-to-day coding

• Advanced SQL proficiency with hands-on experience working in modern cloud data warehouses (e.g., Snowflake) to explore data, validate pipelines, and define data outputs

• Comfort acting as a single-threaded owner for a critical platform surface with high visibility and impact

• Strong cross-functional communication skills, with the ability to influence without direct authority

Achieving our goals requires strong collaboration and partnership between our teams and our internal stakeholders. To best support this, the person who accepts this role is expected to be on site, in office four days per week. To provide our employees with flexibility, we offer a unique benefit where employees at Fanatics' corporate entity can work remotely for up to four weeks per year, which can be taken in daily or weekly increments.

The salary range for this position is $190,000 to $238,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.