Fanatics — Global leader in licensed sports merch, collectibles & fan culture.

Fanatics is rewriting what it means to be a modern brand in sports. Across licensed apparel, athlete collaborations, collectibles, live events, and global fan experiences, we’re building a world where impactful content helps drive the businesses. We’re looking for a Senior Social Analyst who can deepen our team’s reporting discipline, bring clarity to social performance, and build scalable systems that elevate decision-making across the organization.

The Role

The Senior Social Analyst will sit within the Fanatics social team and serve as the central owner of social reporting, dashboards, data accuracy, and insights. This role will be responsible for not only analyzing performance across our social ecosystem but also building the tools, systems, and frameworks that enable the team to measure and report out the effectiveness at scale across our business stakeholders.
A successful candidate is equal parts analyst and tool-builder — someone who can turn raw data into strategic insight while also shaping the infrastructure required for our reporting to evolve with the businesses.

What You’ll Do:

• Own and manage all social reporting tools, dashboards, and measurement systems used by the social team for reporting across businesses and initiatives.

• Build automated and scalable reporting frameworks that tie back to business goals (brand, content, commerce, partnerships, etc.).

• Lead recurring performance readouts for social team and cross-functional partners, synthesizing trends and observations into actionable insights.

• Maintain rigorous data hygiene and tagging systems and establish QA processes for all social analytics inputs.

• Work with leadership to develop measurement KPIs and benchmarks across channels to standardize how performance is evaluated.

• Collaborate with Data Science and Engineering partners to enhance our analytics pipeline.

• Proactively identify trends, opportunities, and risks across platforms—both content-specific and macro social behaviors.

• Train team members on reporting tools and best practices so they can become self-sufficient when needed; serve as the department’s go-to resource for analytics guidance.

• Stay current on social platform analytics changes, new measurement methodologies, AI-driven analytics tools, and innovations in the industry.

What We’re Looking For:

• +5 years of experience in social analytics or digital insights roles, preferably within sports, media, entertainment, or consumer brands.

• Deep expertise with native platform analytics, third-party reporting tools (Sprinklr, Dash Hudson, Meltwater, etc.), and other API-driven dashboards.

• Strong data visualization ability and comfort building dashboards from scratch.

• Exceptional analytical and critical-thinking skills with the ability to translate data into clear storytelling.

• Experience evaluating a high volume of daily content and understanding platform nuances.

• Ability to manage multiple reporting workstreams simultaneously while maintaining accuracy and detail.

• Strong communication skills and ability to present insights to senior stakeholders.

• Understanding of how social content ladders up to brand, engagement, and business goals.

Preferred Qualifications:

• Bachelor's degree in analytics, marketing, business, communications, or a related field.

• Familiarity with AI-led analytics tools and predictive modeling.

• Experience building or working within automated dashboards.

• Thought leadership around reporting on both Earned and Owned initiatives, especially when our work becomes a hybrid of the two.

Achieving our goals requires strong collaboration and partnership between our teams and our internal stakeholders. To best support this, the person who accepts this role is expected to be on site, in office four days per week. To provide our employees with flexibility, we offer a unique benefit where employees at Fanatics' corporate entity can work remotely for up to four weeks per year, which can be taken in daily or weekly increments.

The salary range for this position is $110,000 to $130,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.