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GDS Alliances Campaign Project Coordinator

Job Summary:

The GDS Alliance Campaign Project Coordinator will work closely with the Region Alliances Teams to co-ordinate the execution of various campaign-related activity for a specific ecosystem relationship or multiple relationships. This high-impact role facilitates planning and execution from developing the project plan to managing the campaign budget, execution of the project plan involving various deliverables and key stakeholder groups, mitigating dependencies and risks, ensuring that campaigns are completed successfully within the agreed timelines. The incumbent will be part of the GDS Alliances Service bureau and will collaborate with the GDS Alliances BMC team.

Essential Functions of the Job:

Work closely with the Region Alliances Teams to help create comprehensive and integrated sales and marketing campaigns using project management fundamentals, ensure that the following are clearly defined and signed off:

• Help validate campaign readiness by securing leadership approvals, sponsorship, and completing strategic campaign assessments

• Support campaign planning elements such as collecting market analyses and defining target audiences

• Help define and document campaign governance structure and cadence

• Proactively manage end-to-end campaign activities from initial campaign validation (phase 0) to planning, activation and close-out.

• Construct campaign project plan with critical path, timelines, and activity accountability

• Proactively identify and communication key assumptions, dependencies, and risks.

• Propose mitigation steps to remedy issues, delays, or hurdles

• Lead efficient and effective regular (eg. Weekly or bi-weekly) project management meetings with key stakeholders

• Hold stakeholders accountable for tasks and deadelines

• Elevate critical issues to the Region Alliance Team to expedite issue resolution, when needed Manage relationships with key stakeholders within BMC, and across geographies and functions (Business development, Markets, Talent, Finance, etc.).

• Coordinate with Alliance Service Bureau Reporting team to support tagging and analysis of campaign performance against pre-defined success metrics

• Milestone management, timeliness and co-ordination for effective completion of key deliverables

• Support change management efforts, including drafting communications for internal EY and/or alliance vendors to expedite the process

• Help with the campaign budget proposals, and thereafter tracking and monitoring

• Maintain campaign project logs and own campaign status reporting (periodic)

• Arrange and facilitate campaign key learings and review meetings

• Ensure campaign implementation follows organizational guidelines

• Evaluate the effectiveness of completed campaign, compile regular reports of campaign performance and results

• Log and share lessons learned, best practices, issues, etc. across Alliances to apply for future use, improve new campaigns using data and feedback from existing or previous campaigns

Knowledge and Skill Guidance:

• Proven project management skills and knowledge, organization and prioritization skills

• Ability to quickly build knowledge of the EY business, including branding, sales and marketing activities including key priorities, structure, internal and external audience, core offerings

• Outstanding written and verbal communications, including the ability to engage leaders across the organization, succinctly summarize issues/challenges to be resolved, and effect change

• Manage multiple campaigns/programs under tight deadlines and maintain attention to detail.

• B2B marketing experience in professional services or similar industries

• Experience in end-to-end campaign management, from managing business requirement to implementation to analysis and all phases in between. Event management experience would be an added advantage

• Proven ability to manage complex processes and/or projects at a global level, knowledge of project management methodology (PMI or Prince2) would be an added advantage

• High level of networking, team building and stakeholder management skills

• Strong analytical and critical thinking skills

• Advanced knowledge in MS Office, including Excel (including developing pivot tables), Power

Point and Power Bi:

• Experience with data visualtion such as Tableau, Adobe web platform, Adobe analytics/webtrends/Google analytics, Sprinklr/Hootsuite, Sysomos, any e Mail marketing tool, Google Adwords

• Experience with digital marketing analytics including analyzing digital ad and social media performance

• Ability to work as part of an agile team; independent and showing flexibility during peak times

• Team player with a knack to motivate the team to deliver programs within a stipulated timeframe

• Ability to bridge any gap between the BMC expectations and the GDS capabilities

• Ability to develop and apply creative solutions to complex issues.

• Assert own ideas, gain support and commitment from executive level stakeholders and mobilize others to take action.

• Gather stakeholder feedback to generate meaningful, actionable information that helps drive change and campaign improvements

Other Guidance:

Academics & Experience:

• University Graduate or Post Graduate

• Project Coordination or Project Management Certification (would be an added advantage)

• 8+ years in Campaign Management and Co-ordination

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