Senior Audience Strategy Manager at Etsy

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

$157,000.00 - $203,000.00

What's the role?

Etsy is seeking a highly motivated, creative, and analytical Senior Audience Strategy Manager to help craft and lead Etsy’s audience strategy for marketing! As a high-impact Individual Contributor, you will act as the critical connective tissue between our Brand Strategy, Performance Marketing, and Audience Operations teams.

The ideal candidate brings an outstanding blend of critical thinking, strategic vision, and hands-on execution. Demonstrating the ability to learn quick and proactively dive into data, navigate ambiguity, and get results; this role is about going from zero to one and architecting a new vision and direction for our marketing team.

Execution involves relying on influence to gain consensus from high-level leadership and drive cross-functional alignment across marketing, analytics, and product & engineering. Managing responsibility for translating high-level brand insights into tactical, addressable audience definitions, repairing foundational tech debt, leading our Data Cleanroom strategy, and ensuring Etsy shows up consistently for our buyers across all platforms.

This is a full-time position reporting to the Director of Performance Media. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here.

What’s this team like at Etsy?

The Brand Marketing team helps buyers discover what makes Etsy special, fueling Etsy’s growth via audience-centric storytelling and media placements, bringing the right message to the right audience, at the right moment. We collaborate closely with teams in Analytics, Product, and Engineering in order to automate and optimize global offsite experiences and programs at scale.

What does the day-to-day look like?

• Strategic Translation & Execution:

Translate high-level brand strategy and insights into an actionable audience strategy. Bridge the gap between brand objectives and tactical digital marketing execution, ensuring strategies are implemented effectively.

• Hands-On Analytics & Data Interrogation:

Apply SQL and analytical skills to dig into customer, market, and behavioral data. Synthesize data points into actionable insights that shape audience segmentation, targeting parameters, and go-to-market strategies.

• Data Cleanroom Strategy:

Lead the exploration, implementation, and utilization of Data Cleanrooms. Partner with analytics and marketing technology teams to harness cleanroom environments for secure 1P/3P data collaboration, measurement, and enriched audience insights without compromising user privacy.

• Cross-Functional Alignment & Influence:

Drive alignment across Media, Performance, Analytics, Brand, and Engineering teams without relying on direct authority. Confidently manage relationships with senior leadership, communicating audience insights and strategies.

• Audience Framework Governance:

Establish and champion a cohesive audience framework for the marketing organization and broader company at large. Define success metrics, set learning agendas, and embed measurement into activation workflows optimizing our digital marketing efforts.

• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thrive in this role are:

• 6-8+ years of experience in digital marketing, audience strategy, marketing analytics, within a fast-paced brand, agency, or tech environment.
• Data Cleanroom Knowledge:

Basic understanding and experience building strategies for Data Cleanrooms (e.g., Google Ads Data Hub, Live Ramp, etc.) to enable privacy-centric audience sharing and measurement.

• SQL Proficiency:

Proven hands-on analytical skills with proficiency in SQL (required) for data querying, interrogation, and analysis.

• Ad Tech/Mar Tech Expertise:

Expertise in digital marketing ecosystems, identity resolution, CDP architecture, and audience activation tools.

• Data Interpretation:

Interpret outputs from datasets and marketing technology platforms informing strategic business decisions.

• Creative Self-Starter:

Highly autonomous and proactive. Thrive in ambiguity, learn quickly, and do not wait for direction to start solving problems.

• Exceptional Influencer:

Consistent record of building internal relationships, driving XFN alignment, and influencing senior partners (Directors, VPs) as an individual contributor. Seamlessly pivot between high-level executive storytelling and deep, in-the-weeds technical data problem-solving.

• Results-Focused:

Track record of pushing through obstacles to deliver measurable business impact. This role has clear results we're looking for, but not a clear path to get there and it will be up to you to craft the most impactful and efficient route to our final destination.

Additional Information

What's Next
If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.

Our Promise
At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status, or any other characteristic protected by applicable law. If, due to a disability, you need an accommodation during any part of the application or interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.