About this opportunity:

This is an exciting opportunity to join Ericsson’s Marketing & Communication team for CU West Europe as Marketing Manager to support customer engagement and advocacy. This role will cover France joining the team led by the M&C CU West Europe Head within a wider Marketing, Communications and Sustainability team for Europe, Middle East and Africa. The successful candidate will have strong exposure to sales and act as a trusted partner to commercial teams, driving initiatives that align marketing with business priorities.

What you will do:

• Plan and execute Account Based Marketing strategies for prioritized accounts in France.
• Work closely with sales to translate commercial priorities into account plans, campaigns and customer engagements; ensure joint ownership of goals and outcomes.
• Adapt global content and campaigns for local relevance, ensuring alignment with market trends and customer needs.
• Leverage CRM and marketing automation tools to track engagement and effectiveness.
• Collaborate with sales teams and customers to create meaningful customer engagements.
• Design and deliver high-impact events and customer-facing programs in collaboration with sales and field teams.
• Champion adoption of AI tools to boost productivity, creativity and campaign effectiveness.
• Develop customer advocacy and capture use cases and promote customer success stories with commercial value in mind.
• Deliver and measure actions (KPIs and data analytics)
• Operate in a fast-paced, multi-stakeholder environment, juggling multiple work streams and adapting priorities as needed.

The skills you bring:

• 10+ years of proven marketing experience preferably in a B2B environment and commercial-facing roles
• Degree in Business, Marketing, or Communications from a recognized institution.
• Excellent written and spoken French (primary working language for this role) and professional working proficiency in English
• Solid Account-Based Marketing expertise and practical experience working alongside sales teams.
• Strong stakeholder management and influencing skills; comfortable presenting to senior leaders and navigating conversations with decisive, assertive individuals.
• Skilled in leveraging CRM (Salesforce) and marketing automation tools (Marketo).
• Experience with agency management and budget allocation.
• Strategic mindset combined with excellent execution skills and attention to commercial impact.
• Exceptional skills in crafting compelling, brand-aligned content strategies
• Experience in planning and managing events from concept through execution
• Demonstrated ability to manage multiple priorities, remain flexible and deliver under tight deadlines; hands-on mentality.

Why join Ericsson?

At Ericsson, you´ll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what´s possible. To build solutions never seen before to some of the world’s toughest problems. You´ll be challenged, but you won’t be alone. You´ll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.

What happens once you apply?

Click Here to find all you need to know about what our typical hiring process looks like.

Encouraging a diverse and inclusive organization is core to our values at Ericsson, that's why we champion it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity Employer. learn more.

Primary country and city: France (FR) || Massy

Req ID: 772890