About the role

As a Partner Sales Associate for the UK, you will be responsible for driving sales of our enterprise-grade wireless solutions through a combination of direct customer engagement and indirect channel partnerships. This dual-focus role requires both strategic relationship-building and hands-on sales execution. You will develop and expand partnerships with resellers, distributors, and cellular carriers while also engaging directly with enterprise customers to understand their connectivity needs. Your success will be measured by regional revenue growth, partner enablement, and market expansion in one of our most strategically important regions.

Responsibilities

• Own and drive partner and direct sales activities within the UK, meeting revenue, margin, and growth targets.

• Identify, recruit, and develop channel partners aligned with the company’s enterprise wireless solutions growth strategy.

• Build strong, productive relationships with key personnel at partner organizations and enterprise customers.

• Train, coach, and support partner and carrier sales teams to ensure effective positioning and selling of enterprise wireless solutions.

• Collaborate cross-functionally (inside sales, marketing, support, and operations) to fulfill customer and partner expectations.

• Track and manage pipeline, forecast accurately, and report sales performance against goals.

• Execute co-marketing campaigns and represent the company at regional trade shows and industry events.

Qualifications

• Bachelor’s degree and 5+ years of successful experience in regional or channel sales, ideally in wireless networking, IT infrastructure, or SaaS.

• Proven ability to drive revenue through both direct sales and channel-led models.

• Strong communicator with demonstrated skills in building relationships and influencing stakeholders.

• Experience mentoring or enabling sales teams and partners; ability to work across time zones and functions.

• High business acumen with solid planning, forecasting, and CRM discipline.

• Self-starter with a growth mindset and ability to adapt in a fast-paced, team-oriented environment.

• Willingness to travel throughout the UK and occasionally internationally.

**Why join Ericsson?**At Ericsson, you´ll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what´s possible. To build solutions never seen before to some of the world’s toughest problems. You´ll be challenged, but you won’t be alone. You´ll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.

**What happens once you apply?**Click Here to find all you need to know about what our typical hiring process looks like.

Encouraging a diverse and inclusive organization is core to our values at Ericsson, that's why we champion it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity Employer. learn more.

Primary country and city: United Kingdom (GB) || London

Req ID: 781209