If you are a Lead Specialist, Digital Marketing professional Iooking for an opportunity to grow your career, this gives you the chance to balance strategic planning with hands‑on execution across content marketing, paid media, SEO, email marketing, and visual asset creation. In this role, you will strengthen Professional Tools brands by developing and executing integrated, multi‑channel digital marketing initiatives that drive brand awareness, generate qualified leads, and contribute to revenue growth. You will be delivering data‑driven insights that enable continuous improvement across the region.

If this sounds like a perfect fit for you, apply now and join our team in Mandaluyong City, Philippines!

In This Role, Your Responsibilities Will Be:

• Develop and lead integrated, multi‑channel digital marketing strategies aligned with brand objectives, lead generation targets, and revenue goals.

• Plan, execute, and optimize content and visual assets across paid media, organic channels, and email to grow audience reach, brand awareness, and traffic to digital platforms.

• Manage paid advertising campaigns across platforms such as Google, Facebook, Instagram, YouTube, and other relevant networks, including targeting, retargeting, bid strategies, and budget pacing.

• Plan and execute email marketing campaigns, including newsletters, promotional blasts, and lead generation programs, using audience segmentation and performance optimization.

• Manage the 360 Insight, specifically the leads management system to ensure accurate and timely capture of all leads from digital and traditional sources.

• Track, analyze, and interpret campaign performance data, audience behavior, engagement trends, and conversion metrics across all digital channels.

• Prepare regular performance reports with actionable insights and recommendations to refine targeting, messaging, and channel strategy.

• Collaborate on cross‑functional projects by supporting scope reviews, planning timelines, developing mock‑ups or prototypes, participating in testing, and communicating progress to stakeholders.

Who You Are:

You serve as a strategic partner to build, grow, and maintain profitable and long-lasting relationships with key accounts. You anticipate and adopt digital and technology innovations that improve effectiveness and enable new ways of working. You set aggressive goals and have high standards. You collaborate openly with diverse stakeholders, balancing multiple perspectives while building trusted partnerships.

For This Role, You Will Need:

• Bachelor’s degree in Marketing, Communications, Public Relations, Advertising, or a related field.

• 3-5 years of experience in digital marketing, including the development and execution of social media advertising, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).

• Strong knowledge of SEO, paid media, email marketing, and marketing automation.

• Proficiency with tools such as Google Ads, Meta Ads Manager, Google Analytics, and email marketing platforms (preferably Eloqua).

• Experience with graphic design and video‑editing tools such as Adobe Creative Suite, Cap Cut, Canva, or similar platforms.

• Strong written, verbal, and presentation communication skills, with the ability to manage multiple projects and priorities.

Preferred Qualifications That Set You Apart:

• Knowledge of machines and tools is a plus.

Our Culture & Commitment to You:

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing competitive benefits plans, a variety of medical insurance plans, Employee Assistance Program, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation, and holiday leave.