Manager Consumer Marketing

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

ABOUT THE ROLE

Consumer Experience & Innovation is a core marketing role designed to build and advance consumer marketing capability within Lilly Brazil. The Manager works with internal partners — brand teams, global teams, and subject matter experts — as well as external partners including creative agencies, media agencies, and tech & health start-ups, acting as the owner and leader of projects to develop and execute industry-leading, holistic consumer marketing strategies grounded in deep customer insight.

We are seeking a strategic and creative individual who brings an innate motivation to be on the leading edge — to shape the future and create experiences that make the unimaginable possible for our customers. In this role, you will develop and execute consumer-centric strategies to drive brand awareness, engagement, and loyalty among patients and healthcare consumers, playing a pivotal role in shaping how Lilly connects with end-users across the region.

WHAT YOU'LL DO

• Develop and implement content-driven campaigns aimed at educating patients and encouraging them to seek medical treatment.

• Innovate approaches for patient interaction, including the creation of new solutions, digital ecosystems, and collaboration initiatives in the field of patient engagement.

• Guide brand teams in identifying consumer insights by collaborating with Market Research and Creative Agency partners, ensuring the most relevant insights inform overall brand strategy.

• Lead the development of consumer messaging and actively collaborate with agencies on the creation of creative platforms.

• Drive ideation and development of novel strategies to reach and support customers — including opportunities in digital health — based on business needs.

• Develop social media partnerships with platforms, digital KOLs, patient organizations, and other collaborators to promote disease awareness and education.

• Monitor campaign metrics and adjust parameters to continuously enhance overall impact.

• Formulate and execute the operational Patient Engagement plan in alignment with the broader patient engagement strategy.

• Assist brand teams in shaping consumer marketing strategies, including target segment selection, Patient Journey development, and definition of Critical Success Factors.

WHAT WE'RE LOOKING FOR

• Minimum 3 years of relevant marketing experience in consumer-related strategy and tactic development within multinational companies.

• Experience leading or managing multi-layered projects involving cross-functional and cross-national working groups.

• Solid experience working with and managing creative agencies and other vendor partners.

• Tactic measurement and analytics experience.

• Advanced English — ability to collaborate with global counterparts across multinational backgrounds.

• Strong understanding of digital and multichannel marketing, including hands-on experience with digital tools and social media platforms.

• Solid project management skills, including experience developing and leading initiatives in the absence of set procedures.

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.

ABOUT LILLY BRAZIL

Lilly has been in Brazil for over 80 years, bringing innovative medicines that make a real difference in people's lives. Our culture is built on integrity, excellence, and respect for people — both the patients we serve and the colleagues we work alongside. We are committed to building a diverse and inclusive workplace where everyone can thrive. We want our people to grow, have fun, and win — for patients.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

#We Are Lilly