Associate Director BI&A & Insights

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

ABOUT THE ROLE

The Associate Director – BI&A / Decision Intelligence leads the strategy, development, and execution of data, analytics, market research, and insight capabilities for the Commercial organization of Eli Lilly Brazil. Reporting to the Chief Marketing Officer, this is the senior business analytics and insights leader for the affiliate — accountable for embedding data-driven decision-making across brand teams, sales, and commercial operations, and for turning analytics and primary research into measurable business impact.

Aligned with the broader ICH Tech Strategy on Reimagine Work / AI, this role leads the Commercial organization's transition from traditional BI&A — historically anchored on dashboards and retrospective reporting — toward Decision Intelligence: AI-assisted insight delivered at the point of decision. The role integrates secondary analytics with primary market research into a unified insights agenda, ensuring the affiliate's data foundations and advanced analytics methodologies translate into competitive advantage for the portfolio. The AD manages a team of 3–4 internal FTEs plus offshore and vendor oversight, and serves as Brazil's primary interface with global BI&A and Tech@Lilly partners.

MAIN RESPONSIBILITIESStrategic Leadership & Commercial Impact

• Define and execute the Brazil Commercial analytics, market research, and Decision Intelligence strategy, aligned with affiliate priorities, global BI&A standards, and the enterprise data platform.

• Serve as the senior analytics and insights advisor to the CMO and Brazil Commercial leadership, translating complex data and research into clear, actionable direction for portfolio, brand, and channel decisions.

• Lead the Commercial transition from traditional BI&A toward Decision Intelligence — embedding AI-assisted insight at decision points across brand planning, customer engagement, and field execution.

• Own Impact Model cycles, KPI standardization, field force sizing, targeting, segmentation, and Sales Incentives analytics for Brazil.

Market Research Leadership

• Own the affiliate's Market Research agenda — defining priorities, study design standards, and the annual research plan in partnership with brand teams.

• Lead the design and execution of primary research studies (qualitative and quantitative) covering HCP behavior, patient journey, brand performance, message testing, and customer experience.

• Integrate primary research with secondary analytics into unified insight outputs, and manage relationships with external market research agencies and vendors.

• Champion modern research methodologies — digital ethnography, social listening, AI-assisted synthesis, and continuous feedback loops — alongside traditional approaches.

Partnership with Tech@Lilly and Global BI&A

• Partner with Tech@Lilly Brazil as the primary technology enabler — co-defining the data architecture, governance, and tooling roadmap required to deliver Commercial outcomes.

• Lead Commercial adoption of the Enterprise Data Backbone and advanced analytics solutions; influence Tech@Lilly investment priorities by representing Commercial business needs.

• Engage with global BI&A and ICH-wide capability forums to ensure Brazil leverages and contributes to enterprise best practices, methodologies, and reusable assets.

• Establish robust data governance for the Commercial domain, ensuring compliance with LGPD, global Lilly standards, and consistency between affiliate and global reporting environments.

People Leadership & Capability Building

• Lead and develop the Brazil Commercial BI&A / Decision Intelligence and Market Research team (3–4 FTEs + offshore/vendor oversight), building a high-performing, business-fluent team.

• Strengthen analytics and research maturity across the Commercial organization through training, adoption programs, and data literacy initiatives that promote self-service analytics.

• Mentor BI&A and Market Research talent in advanced analytics, research design, business storytelling, and decision-quality methodologies.

TECHNICAL KNOWLEDGE & FLUENCY

This is not a hands-on technical role. The expectation is solid working knowledge across data, analytics, and AI domains — sufficient to engage credibly with Data Scientists, Data Engineers, and AI specialists, assess proposals, and make informed business decisions. Intellectual curiosity, comfort with quantitative concepts, and continuous learning are more important than deep specialized expertise.

• Statistics & Quantitative Analysis: applied statistics, hypothesis testing, regression, sampling, and experimental design — sufficient to evaluate study quality and challenge conclusions.

• Machine Learning & AI: working knowledge of core ML concepts, LLMs, GenAI, and agentic workflows at a conceptual level, including limits, risks, and enterprise applications.

• Data & Tooling: familiarity with modern data architecture (data lakes, warehouses, pipelines, governance); practical experience with BI tooling (Power BI, Tableau, or equivalent); SQL proficiency preferred.

• Governance & Responsible Use: understanding of LGPD, Lilly data policies, responsible AI principles (bias, explainability, model risk), and research ethics (ESOMAR, informed consent).

MINIMUM REQUIREMENTS

• Bachelor's degree in a quantitative or related field (Statistics, Mathematics, Engineering, Economics, Business, Marketing, Data Science, or related). Postgraduate qualification preferred.

• Minimum 7 years of relevant experience combining BI&A, commercial analytics, and market research roles.

• Minimum 2 years of people leadership experience (direct reports and/or matrix leadership).

• Minimum 3 years of analytics/insights experience in pharma, healthcare, or a comparable regulated industry.

• Demonstrated experience leading market research initiatives — qualitative and quantitative — including study design, vendor management, and insight synthesis.

• Proven track record translating analytics and research findings into commercial decisions (brand strategy, targeting, segmentation, field force effectiveness, launch readiness).

• Demonstrated ability to influence senior commercial stakeholders, including CMO and brand leadership.

• Fluent in Portuguese and English; Spanish desirable.

ADDITIONAL PREFERENCES

• Advanced degree (Master's, MBA, or specialization) in a quantitative or business discipline.

• Formal training or certifications in Machine Learning, AI, advanced analytics, or related areas.

• Hands-on familiarity with AI/GenAI applied to analytics and research (LLMs, RAG, agentic workflows, Decision Intelligence platforms).

• Familiarity with modern market research methodologies — digital ethnography, social listening, behavioral analytics, continuous customer feedback loops.

• Deep understanding of pharma commercial models — HCP engagement, consent, omnichannel, Digital District-style ecosystems.

• Track record delivering scalable analytics and research initiatives in multi-stakeholder, matrixed environments.

• Curiosity for AI and analytics trends, with the discipline to translate them into pragmatic, governed enterprise solutions.

ABOUT LILLY BRASIL

Lilly has been in Brazil for over 80 years, bringing innovative medicines that make a real difference in people's lives. Our culture is built on integrity, excellence, and respect for people — both the patients we serve and the colleagues we work alongside. We are committed to building a diverse and inclusive workplace where everyone can thrive. We want our people to grow, have fun, and win — for patients.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

#We Are Lilly