At e Bay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the Role The Senior Director, Live Category Activation will lead how e Bay’s categories come to life through live commerce. This leader will translate strategic direction from category leaders into engaging, scalable live experiences that connect buyers, sellers, and inventory in new ways. They will define how categories perform in live environments—from marketing and content to seller enablement and pricing strategy—while ensuring consistency and creativity across the program.

This role requires a strategic yet hands-on leader who can merge storytelling, category insight, and operational rigor. They will help build the framework for live commerce activation at e Bay, enabling sellers to create compelling, repeatable live shopping experiences that scale globally.

Key Responsibilities:

• Build and scale Live categories and business in North America

• Develop and execute playbooks, strategy for different Live “formats” and category playbooks to scale e Bay Live across multiple categories

• Set the seller and buyer segments and strategy for e Bay Live to scale supply, demand and platform

• Manage end-to-end execution for content and programming, activations, and IRL events

• Partner with core category leaders, marketing, and operations to align on inventory, content, and pricing strategies

• Develop and execute live commerce activation strategies across multiple categories.

• Partner with category leaders, marketing, and operations to align on inventory, content, and pricing strategies.

• Scale e Bay Live programming into a globally replicable model.

• Build scalable playbooks and seller training for using e Bay Live tools.

• Lead creative testing and highlight activations (e.g., e Bay Live Studio, Black Friday pilots).

• Explore opportunities to build or enhance a content studio to support live commerce.

• Establish frameworks to expand successful U.S. programs globally.

• Drive strong collaboration between category, business development, and operations teams.

• Serve as the thought leader on how e Bay brings category strategy to life through live formats.

Requirements

• 12 years of experience in ecommerce, live commerce, digital retail, or related strategic leadership roles.

• Proven ability to translate business strategy into consumer-facing programs or activations.

• Strong leadership and team management experience with cross-functional collaboration skills.

• Deep understanding of content, storytelling, and live shopping engagement strategies.

• Experience developing scalable playbooks and frameworks for seller enablement.

• Demonstrated creativity, strategic agility, and operational excellence.

• Ability to thrive in a fast-moving, ambiguous environment and deliver measurable result

The base pay range for this position is expected in the range below:

$234,000 - $312,400

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

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eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talentebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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