Job Description :About Us

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.

About the Role

This role is critical in accomplishing impactful shopper marketing strategies. It involves working closely with retail partners, sales teams, and internal collaborators to drive shopper engagement and conversion at the point of purchase. You will ensure they have all the insights; growth drivers and tools they need to deliver stellar execution of our commercial plan to shift consumer and shopper behavior to achieve Diageo’s financial and market share ambition. You can demonstrate your strategic competence in a multifaceted environment. If you are looking for a commercial role with significant business impact, this one is for you!

Top Responsibilities:

• Activation Excellence: Implement shopper marketing initiatives in-store, in outlets and online, ensuring timely delivery of campaigns that align with brand strategy and retailer needs.

• Seamless toolkit deployment: Adapt and customize global or regional shopper marketing toolkits to suit local market nuances and retailer-specific requirements.

• Shopper-Focused POS Implementation: Manage the deployment of point-of-sale (POS) materials, on trade POS tools, and experiential activations to engage shoppers effectively.

• Collaboration with Retail Partners: Act as the main liaison between the company and retail partners, ensuring alignment on goals and execution plans.

• Performance Monitoring: Measure the efficiency of campaigns using important metrics (e.g., sales uplift, shopper engagement), and provide actionable insights for continuous improvement.

• Budget Management: Ensure efficient use of shopper marketing budgets, delivering cost-effective campaigns that drive impact.

About You

• 5+ years’ experience in FMCG business, in Trade Marketing Executive, POS Activation Specialist, Shopper Marketing Coordinator, or similar

• Knowledge of Swiss and Austrian market

• Passion for creating experiences for customers and consumers

• Problem solver and teammate who can deal with ambiguity and adapt quickly

• Strong history of working with sales, brand, and trade marketing teams to align on execution plans

• Experienced in handling several brands at the same time

• Ability to analyze campaign results and leverage insights to optimize future initiatives.

• **Proficient in German and English,**French is a plus

Working with us Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Rewards & Benefits

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package such as:

• An inclusive company culture that puts employees and their development first

• An industry-leading parental leave policy

• Incentive plan that rewards you for delivering high performance.

• Modern work life balance policies and wellbeing activities.

• Employee Assistance Programme.

• Working in the largest spirits' company in the world

• Industry leading functional and leadership capability trainings.

• Our product discounts.

Diversity & Inclusion:

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Wien

Additional Locations :Job Posting Start Date:

2025-12-08